Job Description

About Samsung Ads:

Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens. With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership. We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective.

At Samsung Ads, we're redefining the future of digital advertising by connecting brands with audiences in innovative ways. As a global leader in technology and innovation, we're looking for a visionary Senior Director of Product Marketing to lead our efforts in North America and beyond, shaping the future of our product marketing strategy.

The Role:

We're looking for an experienced, highly motivated Senior Director to lead our Samsung Ads Product Marketing team. This B2B-focused role is responsible for developing, designing, and executing on the Samsung Ads Product Marketing portfolio, including offerings related to new ad formats, new targeting types, new data partnerships, and sponsorship/packaging/content offerings.

This leader will be responsible for working closely with Product Managers, Engineers, Sales, and GTM partners to translate Product and Strategy’s vision into actionable, sellable solutions for Samsung Ads Sellers and Agency teams. The role requires end-to-end product marketing ownership of solutions while also working closely with partner teams throughout the product development lifecycle (e.g. Product Managers in development; Monetization and FPA for roll-out and lead lists; Sales L&D and PMO for product adoption tracking and training).

This senior leadership role is critical for ensuring the continued success of Samsung Ads. This leader will work regularly to package incoming product ideas from Marketing, Product and Engineering, and the Innovation team to drive well-tested, well-monetized, and well-adapted success for Samsung’s B2B clients, agencies, and industry partners. This role reports into the Managing Director of Commercialization, and will manage a team of 6-8 senior individual contributors, including 4-6 product marketing managers (PMMs) and 1-2 3rd party research analysts.

The goal of this role, over time, is to make Samsung Ads a must-buy partner to top brands and agencies. A secondary goal is to simplify, streamline, and better define Samsung’s product go-to-market strategy in partnership with peers from Product, Marketing, and Innovation.

This role is based in-office at Samsung Ads in New York City (1 PENN Plaza). This role is in-office 5 days per week.

What You'll Do:

• Own B2B Product Marketing for Samsung Ads - Serve as the senior point of contact for Product Marketing, working closely with cross functional teams to bring products from launch into successful, always-on, must-buy offerings.
• Develop Commercial, Holistic Frameworks for Product Adoption - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
• Distill Product Offerings into Customer Business Objectives - Take complex products and distill them into easy-to-understand offerings for non-technical audiences.
• Build and Refine Value Propositions - Create clear, compelling narratives for each product, bringing industry and market intelligence into the mix.
• Define the Samsung Product Arc - Work with Product, Engineering, and Data Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
• Evaluate the Samsung Ads Portfolio - As needed, bring real customer and sales feedback to Product teams, making recommendations on when to retire, reframe, or reprioritize products where needed. Incorporate and reflect the Voice of Customer.
• Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on product steer and deployment.
• Coach a team of PMMs and Research Analysts to High Performance - Lead a group of senior individuals (6-8) and ensure their development and delivery of projects.

Required Qualifications:

• CTV/Media/Advertising Product Marketing Expertise: 12+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, and/or technology-related ad sales.
• Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of ads product marketing development, from early-stage Product Manager partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
• Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, and advertising space.
• Strong Packaging and Sponsorship knowledge At least 5+ years of experience in sponsorships, packaging, and/or speciality moment offerings (e.g. tentpole moments, concert series, etc).
• Strong people management: 8+ years of managing high-performance teams, especially product marketing managers and 3rd party research analysts.
• Outstanding cross-functional relationship: Particularly with Engineering, Product, L&D, Monetization, and Sales teams.
• Quantitative and GTM Familiarity Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
• Bachelor’s degree in a related field (product, marketing, business, media, etc)

Preferred Qualifications:

• Strong Market Landscape Knowledge Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
• Familiarity with Samsung Ads products Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
• Outcome-driven Maintain process and documentation, but serve as a holistic end-to-end leader that drives holistic seller and market product adoption
• Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
• Strong Operator: Exceptionally organized and operationally-focused
• Master’s degree in a relevant field or equivalent experience (e.g. MBA, Media, etc)

Additional Information:

• Travel: This role may require occasional domestic or international travel (up to 15%) for internal and external meetings.

The salary range for this role is expected to be between $275,000 and $310,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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