Tawzef for Recruitment & HR Consultancy

Senior Digital performance Marketing Specialist

Tawzef for Recruitment & HR Consultancy  •  Cairo, EG (Onsite)  •  3 hours ago
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Job Description


Plan, launch, and manage digital advertising campaigns across multiple platforms, including Meta, Google Ads, TikTok, Snapchat, YouTube, and X (Twitter).

Manage advertising budgets and maximize Return on Ad Spend (ROAS).

Monitor, analyze, and optimize campaign performance on a daily basis.

Conduct A/B testing to improve campaign effectiveness.

Develop and execute retargeting strategies to increase conversions.

Optimize Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA).

Create dashboards and performance reports to track key marketing metrics.

Collaborate with the creative/design team to develop high-performing advertising assets.

Utilize AI tools to generate ad copy, optimize campaigns, and analyze marketing performance.

Stay up to date with digital marketing trends, platform updates, and industry best practices.

Provide continuous recommendations to improve marketing performance and increase revenue


Requirements


Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum of 5 years of experience in Performance Marketing.

Hands-on experience managing campaigns across Meta, Google Ads, TikTok, and other major digital platforms.

Strong analytical skills with proficiency in GA4, GTM, and performance reporting tools.

Experience in the retail or e-commerce industry is preferred.

Excellent command of English.
Tawzef for Recruitment & HR Consultancy

About Tawzef for Recruitment & HR Consultancy

At Tawzef, we offer a multitude of HR services for businesses in Egypt and the GCC by focusing on quality and time of delivery. We provide companies with human resources management services such as, recruitment, outsourcing, HR consultancy and psychometric assessments.

Local recruitment

Tawzef offers diverse recruitment solutions, including sourcing, headhunting, screening, and candidate interview processes.

we also organize interviews for companies.

Overseas recruitment

Tawzef is a licensed overseas recruitment company. hire all levels of employees (white and blue collars).

our execution team takes on the responsibility of handling all aspects of all process.

Staff outsourcing

Tawzef provides various outsourcing services including manpower by hosting a client's employees all contracts payroll, Tawzef's insurance, and labor relation.

Pre-Hiring Assessments

Business use psychometric assessments to analyze potential hires' personalities. these assessments bring a scientific approach to the evaluation process, to increase employee retention and productivity for new hires. and reduce costs and turnover.

HR Consultancy

Tawzef's consulting team creates HR structure and corporate strategy for small and medium enterprises.

we assess companies to analyze the current performance and build human resources management system.

Industry
Consulting & Advisory
Company Size
51-200 employees
Headquarters
Cairo, EG
Year Founded
2007
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