The GelBottle Inc. is on an exciting growth journey, and we're looking for a Senior Digital Marketing Manager to be part of our vibrant, founder-led company. If you're passionate about working in a fast-paced environment and eager to contribute to a diverse portfolio of B2B and B2C brands, this is your chance to make a significant impact!
You'll take full ownership of our digital journey in a brand-new role- shaping how we drive performance across ecommerce, CRM and paid media.
You’ll bring campaigns to life across digital, turning ideas into execution, using data to guide decisions, and constantly finding ways to improve performance through testing and optimisation. From launches to key trading moments, you’ll lead how we show up across digital- driving revenue, retention and customer value.
Working as part of TGB Studio, you’ll collaborate closely with Brand and Creative- where Brand sets the direction, Creative captures attention, and Digital turns that attention into results-ensuring everything connects seamlessly across the full customer journey.
Your role:
Own and deliver digital activity across ecommerce, CRM and paid media, aligned to campaigns and key trading moments.
Bring campaigns to life across digital—making sure everything is set up to capture demand and drive results.
Manage onsite experience and merchandising, optimising pages, journeys and launches for performance.
Spot opportunities to improve conversion, navigation and product discovery across the site.
Drive CRM activity across email and lifecycle—improving engagement, retention and reactivation.
Support and optimise paid media performance, working with internal teams or agency partners.
Use data and insight to track performance, spot trends and continuously improve results.
Lead testing and optimisation across digital channels to push conversion and customer value.
Work closely with Brand and Creative to make sure campaigns translate seamlessly into digital.
Line manage a team of 4 and develop the Digital Marketing team, building a high-performing, collaborative culture.
About you:
You’ll combine strong experience across ecommerce, CRM and performance marketing with a sharp, data-driven mindset and a passion for improving results. Fast-paced environments suit you-you’re proactive, collaborative, and know how to make an impact.
You will have:
Strong experience across ecommerce, CRM and performance marketing.
Commercially minded, with a sharp eye for what drives revenue and growth.
Confident using data and insight to optimise performance and make quick, smart decisions.
Proven ability to support and shape customer journeys across lifecycle and retention.
Comfortable working cross-functionally with Brand and Creative to bring ideas to life.
Organised, proactive and able to deliver in fast-paced, high-growth environments.
Experience managing or mentoring others, helping to build a high-performing team.
Exposure to platforms, paid media or CRO/testing approaches is a plus.
Why TGB?
At TGB, we’re driven by passion and dedication to become a leader in our industry. What sets us apart is our founder-led approach, fostering a close-knit and supportive culture where teamwork and fun go hand in hand. We truly value every team member's contributions and offer a range of rewards and recognition to celebrate your achievements.
What we can offer you:
🏡 Hybrid working
💰 Yearly company bonus
🚀 £1,000 yearly personal development fund
🎓 5 'study days' a year
🌴 25 days holiday + bank holidays
🌼 'Daisy days' (extra 2 days off throughout the year)
✈️ Holiday purchase scheme (+5 days)
🎂 Birthday bonus (after one years’ service)
🐣 Enhanced maternity Leave
🤝 Long service award (additional holiday allowance)
🌍 3 month’s sabbatical offered upon 3 years’ service
🏥 Healthcare cash plan (via. Health Shield)
🚘 Electric car lease scheme (via. salary sacrifice)
💅 Discount on spa treatments and consumer products
🫶 Life assurance + pension scheme
🎉 Regular funded company events
🚊 Season ticket loan
What happens next?
1. Apply!
2. Screening call with our Talent team (30min)
3. Interview with hiring manager (1hr)
4. Practical interview (Brighton HQ 1.5 hr)
Please note: We may close this role early if we find the right person sooner than expected - so if you're interested, we want to hear from you soon.
The GelBottle Inc, female-founded in 2015 by Daisy Kalnina, has taken the nail and beauty world by storm.
We have transformed nail care for millions, chiefly with our invention of the World’s first BIAB™ -if you don’t know, get to know! With the global success of TGB, we’ve expanded to include TGB US, Peacci Brand, DKollection, SMC Manufacturing and TGB Spa.
With a fierce social community of over 1 Million followers, we’re passionate about our product contribution to the industry, our fantastic community, innovation, and education.
Our products not only evolve the industry at pace, but they’re also 100% vegan and PETA-certified cruelty-free because beauty should never come at a cost to animals or the planet.
Our brands are growing, and it’s of the upmost importance we continue to lead in our industry - we’re looking for passionate, industry-lovers to join our dynamic, founder-led teams - sign up for job alerts via our Careers Page careers.thegelbottle.com
