Job Description

Position: Senior Digital Marketing Manager

Number of hours: 40 hours/week

Schedule: Central Time

Tasks required:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain the client’s social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Establish and execute a digital marketing strategy to distribute content

• Set up and/or optimize company pages within each platform to increase the company's social content visibility

• Utilize CRMs to develop marketing campaigns

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

• Maintain consistent brand messaging across all social channels

• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience

• Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies

• Other ad hoc tasks that would be assigned

Requirements:

• At least 4 years of experience as a Digital Marketing Manager or a relevant experience

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Strong leadership skills with the ability to build and manage a digital marketing team

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

• In-depth knowledge of CRM and various social media platforms and their best practices

• Experience with managing B2B and B2C campaigns

• Experience in setting up and optimizing Google Adwords campaigns

• Excellent knowledge of modern HTML/CSS

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Good English communication skills, both written and verbal

• Highly organized and detail-oriented; able to efficiently prioritize multiple tasks

• Ability to work independently and in a team-oriented environment