Job Description

Senior Digital Experience / Platforms Advisor

Build the future with us

Are you passionate about digital customer experience, platform performance, and continuous optimization, and looking to play a key role in the evolution of digital journeys within a large-scale organization?

As a Senior Digital Experience / Platforms Advisor, you will actively contribute to the evolution of transactional and informational digital platforms at iA Auto and Home Insurance by maximizing business value, performance, and customer experience. This strategic role places you at the heart of the decisions shaping our customers’ digital experience, within a collaborative, people-centered, and transforming environment.

What you will accomplish with us

As a Senior Digital Experience / Platforms Advisor, you will be a key contributor to the evolution of our digital platforms. Your main responsibilities will include:

• Defining business needs required to achieve digital platform performance objectives (customer portal, online quoting, website), in collaboration with key stakeholders;

• Analyzing performance data, user behaviors, and customer feedback (Voice of the Customer) to identify concrete and measurable improvement opportunities;

• Identifying, prioritizing, and leading digital platform improvement initiatives based on business value and customer benefits;

• Representing the vision and strategic directions of the digital customer experience to internal teams;

• Developing, maintaining, and prioritizing the digital platforms roadmap;

• Coordinating business requirements analysis with analysts and involved business units, and sharing results and recommendations stemming from initiatives;

• Defining, monitoring, and interpreting key performance indicators (KPIs) and recommending concrete actions to improve results;

• Proposing and leading continuous optimization initiatives (user testing, A/B testing, journey improvements);

• Actively monitoring digital and market trends to identify potential evolution opportunities;

• Providing regular updates to management on the progress and performance of projects under your responsibility.

What could accelerate your success in this role

We are looking for someone who:

• Holds a bachelor’s degree in business administration, marketing, e-commerce, or a related field;

• Has 5 to 7 years of relevant experience, including significant experience in managing or evolving digital products (web platforms, applications, customer portals, transactional journeys);

• Demonstrates proven experience in digital performance optimization and data-driven decision-making;

• Has a solid understanding of UX/UI principles and digital customer experience;

• Shows strong strategic thinking, autonomy, and leadership;

• Is recognized for strong interpersonal skills and the ability to mobilize partners in a matrix environment;

• Is results- and performance-oriented, with a continuous improvement mindset and a healthy intolerance for the status quo;

• Has experience in digital transformation within a large organization (asset);

• Has experience using artificial intelligence tools (asset);

• Has knowledge of property and casualty insurance and/or business analysis (assets).

Why you will enjoy working with us

• A work environment where learning and professional development are top priorities;

• A healthy, safe, fair, and inclusive culture that fosters collaboration and innovation;

• A hybrid work model offering flexibility and access to inspiring workspaces;

• Competitive benefits, including:
  flexible group insurance plans, a competitive pension plan, employee share purchase plan, vacation program and well-being and personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on company products, and much more.

Apply now and take your career to the next level—where your talent truly matters!

Not sure whether to apply?

At iA, we firmly believe in potential and value diverse backgrounds and experiences. If this role inspires you, take the leap—your place may be with us, and we look forward to getting to know you.

Location(s)

Quebec / 1080, Grande Allee West

Other Possible Location(s)

Montreal / 1981 McGill College Avenue

Company

Industrial Alliance, Auto and Home Insurance Inc.

Posting End Date

2026-06-12

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

* iA Financial group includes of the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here Someone from our team will be happy to assist you with your needs.