Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.

About the Role

We are looking for a passionate and fashion-focused Casual Bottoms & Outwear Designer to join the Topshop Design team and lead the creative vision for our Casual category. This role is responsible for developing trend-led, commercially successful collections that reinforce Topshop's position as a fashion authority while delivering product that resonates with our global customer.

As a Casual Bottoms & Outwear Designer, you will combine a strong creative point of view with deep product expertise, translating emerging fashion trends into distinctive collections across tailored separates and modern wardrobe essentials. You will partner closely with Buying, Technical, Product Development and Supply Chain teams to ensure designs are innovative, customer-focused and executed to the highest standard.

This is an exciting opportunity for a designer who understands both fashion relevance and commercial success and thrives in a fast-paced, collaborative environment.

What You'll Be Doing

• Drive the creative direction and design strategy for the category, ensuring collections align with the Topshop brand vision and customer.
• Research global fashion trends, catwalks, street style, cultural movements, social media insights and competitor activity to identify emerging opportunities.
• Demonstrate a strong awareness of emerging trends and cultural shifts, translating insight into product that keeps Topshop at the forefront of fashion.
• Develop seasonal concepts, colour palettes, fabric direction, silhouettes, key items and styling approaches.
• Design and deliver commercially relevant, fashion-led multi-product tailoring ranges that reflect the Topshop brand vision and customer.
• Interpret trends into clear product opportunities that balance innovation, fashion credibility and commercial performance.
• Partner with Buying to build strong ranges that deliver both fashion impact and commercial success.
• Create detailed design packs, CADs and technical briefs to support accurate product development and supplier communication.
• Work closely with Product Development and suppliers to source and develop fabrics, trims and finishes that elevate product quality and value perception.
• Own category fit, proportion and silhouette direction, partnering with Technical teams through fittings to achieve the best possible customer fit.
• Analyse trade performance, customer feedback and market trends to inform future design decisions and maximise category performance.
• Present seasonal concepts, trend direction and product reviews confidently
• Collaborate with cross-functional teams to deliver products on time, within cost parameters and to the required quality standards.

Qualifications

What We're Looking For

• Strong experience in a Casual bottoms or Outerwear Design, ideally within a fast-paced fashion retailer or contemporary fashion brand.
• Excellent understanding of garment construction, fit principles, fabrications and garment finishing techniques.
• Proven ability to identify emerging trends and translate insight into commercially successful product.
• Strong understanding of the Topshop customer and a passion for fashion, culture and emerging trends.
• Commercial awareness with the ability to balance creativity, customer demand and business objectives.
• Highly proficient in Adobe Illustrator, Photoshop and CAD development.
• Strong presentation and communication skills with the ability to influence stakeholders at all levels.
• Organised and adaptable, with the ability to manage multiple priorities in a fast-moving environment.
• Proactive, collaborative and solutions-focused approach.
• A strong design portfolio demonstrating tailoring expertise, trend-led thinking and a clear creative point of view.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role