Job Description

Description

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

We’re looking for a Senior Designer to help shape brand storytelling across evo’s full channel ecosystem. This role sits at the intersection of brand identity, art direction, and channel-spanning creative vision - designing work that not only looks great, but resonates deeply, scales across every touchpoint, and unmistakably reflects who we are.

You’ll partner closely with Brand, Growth Marketing, and Copy to develop and lead creative across paid social, email, retail, digital, video, and emerging platforms - ensuring everything we make feels unmistakably us.

This is a hands-on senior role for a designer who loves moving fast, iterating often, and using insights to make creative better - not just louder.

While this role supports national and digital growth, we believe proximity to our core markets matters. Being close to our stores, communities, and outdoor environments helps inform more authentic, relevant creative - and enables occasional in-person collaboration when it counts.

The Opportunity

• Design and contribute art direction and brand storytelling across evo’s full channel mix, including:
• Paid social and digital (Meta, TikTok, YouTube, Pinterest, etc.)
• Email, display, and programmatic
• Video and motion-based formats
• Translate brand strategy into compelling creative narratives that feel authentic, differentiated, and consistent across every channel
• Partner with Growth Marketing to plan and execute creative testing roadmaps
• Collaborate closely with copy to develop clear, compelling hooks, headlines, and CTAs
• Build and evolve modular creative systems that scale efficiently across channels and formats
• Balance short-term performance goals with long-term brand health
• Maintain high craft standards while working within fast production timelines
• Play a lead role in creative reviews - providing clear, constructive feedback and helping elevate the work of peers, junior designers, and production designers
• Contribute to creative strategy discussions and help define what great brand-led creative looks like across the entire organization
• Actively explore and apply AI tools to expand creative production capabilities - finding smart ways to move faster, prototype ideas, and increase output without compromising craft

Requirements

The Must Haves

• 6–8+ years of design experience, with meaningful experience in brand storytelling, art direction, or multi-channel creative leadership

A strong portfolio demonstrating:

-Brand campaigns and cross-channel digital creative

-Iterative creative thinking (not just one-off hero assets)

- A strong point of view on how design shapes brand perception and drives audience connection

• Deep understanding of digital ad formats, specs, and platform best practices
• Comfort designing for speed, scale, and experimentation
• Strong typography, layout, and visual storytelling skills
• Experience collaborating with growth marketers and interpreting performance data
• Ability to balance brand consistency with creative testing
• Proficiency in Figma and Adobe Creative Suite; motion skills a plus
• Clear communicator who thrives in cross-functional environments
• Embodies, honors, and lives our core values : The Great 8

The Nice to Haves

• Motion design or short-form video experience
• Familiarity with creative testing frameworks and performance metrics (CTR, CPA, ROAS, etc.)
• Experience building modular or template-based creative systems
• Background in e-commerce, retail, or consumer brands

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $85,000.00 to $100,000.00. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.

Salary Description
$85,000.00/yr to $100,000.00/yr