Job Description

We build fashion brands that live through culture and content.

The ABOUT YOU LAYBELS team creates ABOUT YOU’s exclusive celebrity collections and are responsible for the holistic development and scaling of the brands; from the initial collaboration idea and product design to developing the brands strategy and marketing. We work with some of the most famous and successful artists and celebrities, such as Lena Gercke, Marina Hoermanseder, Kevin Trapp and Lorena Rae and we are continuously expanding our portfolio of successful celebrity collections.

We are looking for a Senior Designer & Art Director (m/f/d) to shape and elevate the visual identity of our brands across fashion, digital, and experiential touchpoints. This role is ideal for someone with a strong creative vision, deep understanding of fashion aesthetics, and the ability to translate brand DNA into compelling visuals; from product details to full-scale campaigns and events.

You will play a key role in defining and executing creative direction, working across multiple projects that span brand design, campaigns, and events. Depending on your seniority and experience, you will take on a high level of ownership and autonomy, helping guide both strategy and execution.

Responsibilities

Brand Design & Creative Identity

• Develop and execute brand identities (CI), including logo design and full visual brand guidelines.
• Ensure designs are adaptable across:
  • Fashion collections
  • E-commerce and digital platforms
  • Social media
  • Print and physical assets
• Maintain and evolve consistent brand standards across all touchpoints

Brand & Campaign Development

• Conceptualize and develop brand look & feel and seasonal visual directions
• Lead and execute creative campaigns, from ideation to production and post production
• Art direct shoots, including styling references, mood boards, and on-set direction
• Collaborate closely with internal teams and external creatives (producers, photographers, stylists, etc.)

Event Design & Creative Direction

• Create visual concepts and CI for our ABOUT YOU events, including fashion shows and branded experiences.
• Translate thematic ideas into cohesive, immersive visual environments
• Oversee design execution across physical and digital event assets

Creative Strategy & Brand Direction

• Develop a strong understanding of each brand’s DNA, positioning, and audience
• Contribute to and help define visual strategy and long-term creative direction
• Stay ahead of trends in fashion, design, and culture, bringing fresh and relevant perspectives

Requirements

• 5+ years of experience in design and art direction, ideally within fashion, lifestyle, or creative agencies/studios
• Strong portfolio demonstrating:
  • Brand identity and logo design
  • Campaign and art direction work
  • Experience across digital, print, and product applications
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Hands-on experience with creative AI tools (e.g., image generation, editing, ideation)
• Excellent visual taste and a deep understanding of fashion aesthetics and trends
• Ability to think conceptually and execute at a high level of craft
• Strong communication and collaboration skills

Nice to Have

• Experience working with social media platforms (especially Instagram and TikTok) and understanding of digital-first storytelling
• Skills in video editing, motion design, or photography
• Experience working with or directing talent/influencers

Benefits:

• Flexible working hours with core working times
• Company pension scheme
• Exclusive employee discounts
• Organic fruits and beverages
• Free language courses (German & English)
• Sports classes and subsidies for fitness offerings
• Free choice of hardware and operating system (Mac, Windows, Linux) for private use as well
• Modern centrally located office in Hamburg's city center
• Regular company events
• International team
• Dog-friendly office
• Continuing education opportunities
• Mobility allowance
• Support in the relocation process

YOU ARE THE CORE OF ABOUT YOU

We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We look forward to receiving your application - preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)

Your Contact

Caroline Reitemeyer

Junior Talent Acquisition Manager