Job Description

Job DetailsJob Location: Remote - United States - United States, CA 00000Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $152,000.00 - $180,000.00 SalaryTravel Percentage: Up to 10%Job Shift: AnyJob Category: Data
TITLE: Senior Data Scientist
DEPARTMENT: Product & Data
REPORTS TO: Director of Data
WHO WE ARE:
Founded in 2013, Thistle is a food-tech startup empowering our customers to get and stay healthy while improving the sustainability of our food system. We make delicious, ready-to-eat plant-forward meals, snacks, and juices delivered right to our customers’ doorsteps. Our convenient subscription service empowers customers to improve their personal and planetary health by incorporating more plants into their diet.
About the Role
As a Senior Data Scientist focused on growth, you’ll be pivotal in shaping and implementing the strategic vision for growth marketing at Thistle. You’ll apply analysis, modeling, and experimentation to drive efficient spend allocation locally by channel and globally across our entire portfolio, leading the charge to expand our customer base and enhance brand equity. You’ll help us think holistically about the impact of promotional events, creative design, targeting strategy, and more, driving a shared understanding of performance that optimizes for long-run business health.
How You’ll Make a Difference
Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.
Optimize marketing spend across channels to drive efficient, high-value customer acquisition. Take a hands-on role in allocating and managing spend, continuously improving efficiency through automation, analysis, modeling, and experimentation.
Deploy A/B experiments and causal inference methods to measure the efficacy of new and existing ad channels. Interpret data collected internally and via third-party platforms through a critical lens, leveraging insights to deliver long-run business value.
Clearly communicate insights to executive leadership and other stakeholders, facilitating a shared understanding of performance while surfacing actionable, data-driven recommendations
Collaborate with senior leadership to determine appropriate key metrics, performance goals, and budgets. Allocate long-run marketing spend by appropriately forecasting the impact of seasonality, geographic expansion, and other business factors.
Partner with our marketing team to optimize Thistle’s promotional calendar. Collaboratively design and evaluate key sales levers, including promotional duration, frequency, and offer structure.
Act as a thought leader within the organization, staying ahead of industry trends and growth marketing innovations.
QualificationsWho You Are
5+ years of hands-on data science experience, including a focus on marketing optimization - preferably within a D2C business context.
Experience managing spend through major ad platforms (Meta, Google, TikTok, etc.)
Strong statistical knowledge and intuition, including causal inference, experimentation, and statistical modeling. Experience designing and analyzing tests in conjunction with third-party advertising platforms.
Strong proficiency in 1+ programming languages (e.g., R, Python)
Strong SQL and data visualization skills
Excellent communication skills, with a passion for distilling complex findings into actionable recommendations
Bachelor's/Master's/PhD in a quantitative discipline or equivalent practical experience
A passion for our mission: to make it easy for everyone to get and stay healthy while improving the sustainability of our food system
Our Culture
Diversity, equity, and inclusion are essential values at Thistle. We know we do our best and most impactful work when we feel we are represented and belong. We're proud to actively recruit and hire talented individuals from a diverse range of backgrounds and experiences.  We do not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”), including, but not limited to, race, ethnicity, citizenship, national origin, color, hairstyles, hair texture, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.