As a Senior Data Product Manager, you will define and execute the vision for our marketing data products, ensuring they support strategic business objectives across the organization.
You’ll lead the end-to-end lifecycle of marketing data products (marketing performance reporting, BI dashboards, integration of new sources), from discovery to delivery, ensuring scalability, usability, and long-term value for marketing teams.
Gather and distil requirements from marketing stakeholders, translating them into a clear vision and strategy into well-defined, prioritised solutions.
Work with partners to maintain and refine the product roadmap, ensuring backlog prioritisation reflects business priorities, user needs, and technical considerations.
Proactively identify and evaluate opportunities where better data can unlock marketing performance.
You’ll serve as the primary point of contact for marketing stakeholders, managing expectations, providing transparency into the roadmap, and ensuring alignment on objectives and outcomes.
You’ll drive the product discovery process, identifying the right problems to solve (the WHAT and WHY) and collaborate with engineering, analytics, and business teams on solutions (the HOW).
You’ll maintain a well-prioritized roadmap with clear milestones, delivering high-impact data features and capabilities to marketing teams.
Continuously improve your data products by embracing iterative delivery, collecting feedback, measuring performance, and refining both roadmap and features
Proven experience 5+ years of experience in data product management or a similar product role, with direct exposure to marketing data domains, example: attribution, campaign analytics, CRM data, or paid media performance reporting.
Product discovery mindset Strong background in gathering and distilling requirements from users, validating hypotheses, and translating ambiguous needs into clear product definitions.
Technical fluency Ability to translate business requirements into technical specifications and collaborate closely with data engineers and analysts. You understand key data warehouse concepts, can query datasets to uncover insights, and are familiar with BI/reporting tools such as Tableau. Familiarity with marketing technology (CDPs, ad platforms, CRM systems, measurement tools) is a strong advantage.
Data-driven decision-making Expertise in leveraging qualitative and quantitative data to inform priorities and measure success.
Outstanding communication Ability to simplify complex data concepts for technical and non-technical stakeholders alike.
Data strategy expertise Understanding of data infrastructure, analytics, governance, and how to build data products that drive business value.
Collaboration Demonstrated experience coordinating cross-functional teams, influencing without authority, and driving alignment across business, engineering, analytics engineering and analytics teams.
Adaptability Thrive in highly dynamic, uncertain, and fast-paced environments, embracing agility and change.
Entrepreneurial mindset Driven by impact and outcomes rather than outputs. You proactively identify new opportunities, challenge assumptions, and help shape the evolution of our data capabilities.
Language proficiency Professional-level Business English is required.
We are Emma - The Sleep Company. Founded in 2015, we’ve grown into the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities, working across our offices in Frankfurt, Lisbon, Manila, and Mexico City, our diverse perspectives enrich our workplace culture.
