This role focuses on using data to improve driver engagement, retention, and supply quality, working closely with operations, growth, and marketplace teams.

Rather than building infrastructure alone, you will act as a data partner to the business, transforming complex data into actionable insights and scalable solutions that drive marketplace performance.

What You’ll Do

1. Drive Driver Engagement & Retention Strategy

• Analyze driver lifecycle: onboarding → activation → engagement → retention

• Identify key drop-off points and improvement opportunities

• Support initiatives such as incentives, rewards, and resurrection programs

2. Support Marketplace & Supply Decisions

• Provide data insights on:

  • Supply-demand balance

  • Driver availability and activity levels

  • Regional/time-based supply gaps

• Partner with Ops and Marketplace teams to optimize driver supply

• Define and standardize key metrics (e.g. active drivers, retention, activation rates)

• Build and maintain dashboards for business teams

• Ensure consistent KPI definitions across stakeholders

• Evaluate effectiveness of driver incentives (promotions, missions, rewards)

• Conduct cohort analysis and ROI evaluation

• Provide recommendations: scale, iterate, or stop programs

• Translate business questions into analytical frameworks

• Support A/B testing and experiment design

• Deliver clear insights to drive decisions