Why this role matters
This role sits at the intersection of marketing strategy and data. Your insights will directly influence how millions of Europeans discover and stay with Basic-Fit.
As Senior Data Analyst, you will own the analytics domain for theMarketing department and act as the primary data partner to marketing leadership, shaping strategy through data. You will mentor 3 analysts across acquisition, retention and service value streams and bring data and insgiths across those teams together.
You will support marketing decisions across 6 markets, analysing millions of membership interactions to help grow and retain 4M+ members across Europe.
The problems you will solve
You will help answer some of the most important growth questions at Basic-Fit:
What factors drive member growth and retention across 6 markets?
What member proposition and pricing strategies maximize revenue and retention?
Which marketing channels generate the highest incremental returns?
Your insights will directly influence how Basic-Fit invests in marketing and drives sustainable growth.
Your role
You are an analytics business partner who translates complex data into decisions.
You work closely with marketing leadership, turning large-scale data into clear insights that shape campaigns, marketing investments, and growth strategy.
Primary responsibilities (ownership & impact)
Own the analytics domain for Marketing connecting Acquisition, Retention and Service.
Act as the primary data partner to marketing leadership to translate large-scale data into actionable insights and strategic recommendations
Communicate insights through clear storytelling and executive-level presentations
Support marketing investment, proposition and pricing decisions across 6 European markets
Secondary responsibilities (analytics enablement)
Build and maintain dashboards and reporting frameworks
Support advanced analytics such as marketing mix modeling and forecasting
Partner with data engineers to improve data models and data availability
Mentor analysts and help elevate analytics maturity within the marketing team
What you bring
Core capabilities
Strong SQL for large-scale data analysis
Proven data visualization and automated reporting experience in data analytics tools (preferrably PowerBI)
Experience translating marketing data into business insights
Ability to influence senior stakeholders through data storytelling
Experience working with cross-functional business teams
Nice to have
Experience with Python or statistical modelling
Experience in subscription, digital, or consumer businesses
Familiarity with marketing analytics or experimentation
Your environment
You will work in a collaborative and modern data organization:
Dedicated Data Platform team managing the platform
Modern BI stack (Databricks, Power BI, scalable cloud infrastructure)
6 analysts in the broader analytics organization of which 3 in the marketing department
What We Offer You
At Basic-Fit, it’s not just about work, it’s about your growth. As a Senior Data Analyst, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.
Our data teams support decisions that impact millions of member interactions every day, from marketing acquisition to in-club experience
What You Can Expect From Us
Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
Career Growth: Plenty of opportunities for professional and personal development.
Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
Innovation: Your ideas contribute to strategic projects.
Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
Fitness: Access to our gym at HQ.
About Basic-Fit
Basic-Fit is Europe's largest low-cost, high-value fitness chain, with more than 4 million members across 1,600+ clubs. We are continuously growing and improving, and we're proud to have been recognized as Marketing Company of the Year. If you're looking for a place where you can make an impact while having fun at work, you've come to the right place!
What Makes Us Unique?
🎯 Apply Now!
Ready for your next adventure? Click the Apply button, and we’ll get in touch with you as soon as possible.
Questions? Feel free to contact Kerensa at kerensa.vanderlans@basic-fit.com.
Founded in 2013, Basic-Fit is proud to have more than 4.4+ million members in more than 1,600+ clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader.
Our Mission & Values
We believe that everyone deserves to be fit and feel great. We are on a mission to make fitness accessible to everyone and get people to love their fitness habits. Our values - Be, Accessible, Smart, Inclusive, Committed form our name "Basic" and are the core ID of our company.
Our Approach
We offer low-cost, high-value fitness solutions to make working out a basic of life everywhere at any given time. By using state-of-the-art technology we constantly update our products and make them scalable, affordable, and personalised. We are committed to making people love their fitness habits to help them lead healthier lives.
Our Proposition
Our memberships give access to our clubs and our Basic-Fit app. The app offers hundreds of training programmes, podcasts, virtual group lessons, nutritional advice and recipes, a personal online coaching service, and other practical information. With this product range, we give our members the opportunity to exercise everywhere and reach their long-term goals.
Go For It!
Our headquarters is located in Hoofddorp, just outside of Amsterdam. We’re a fast-growing, tech-driven company with an international mindset, always looking for proactive and down-to-earth people who want to contribute to our mission.
