Senior Customer Lifecycle Manager

• 12month FTC – starting 1st August, 2026

About the Role

This is a 12 month maternity leave cover. As the Senior Customer Lifecycle Manageryou will set the direction and lead the end‑to‑end customer lifecycle strategy for Bupa APAC. You’ll drive growth and retention through data-led, personalised journeys, identify the key lifecycle moments and shape the roadmap that supports customer-led growth by delivering connected care.

As a senior leader within the APAC CX team, you’ll shape strategy, lead major initiatives, mentor others and partner closely with senior stakeholders across marketing, product, digital and operations to deliver measurable commercial outcomes.

Key Responsibilities

• Lead and own the end‑to‑end enterprise lifecycle strategy and design, translating complex journeys into clear, prioritised content and comms roadmaps
• Drive lifecycle engagement and retention through digital channels, including mobile app, web, push, in-app messaging and email
• Shape lifecycle initiatives in collaboration with Health Services and Health Insurance, spanning join, onboard, engage, retain and win‑back
• Drive commercial outcomes through data‑informed, measurable personalised journeys
• Lead high‑priority initiatives across key lifecycle moments, including loyalty and retention programs
• Influence senior stakeholders to secure alignment, investment and delivery
• Embed customer insights, data signals and performance measurement into how decisions get made
• Mentor and coach team members, uplifting lifecycle capability and strategic thinking

About You

• Senior expert with 10+ years’ experience who has led strategy, delivered real results, and managed a team
• Extensive experience leading complex, end‑to‑end lifecycle strategies in large, customer‑centric organisations
• Strong track record driving engagement and retention through digital channels apps, ideally with test and learn approach

• Strong data, commercial and analytical background, with experience enabling lifecycle through signals and insights
• Proven experience in lifecycle, retention or customer marketing roles
• Highly effective stakeholder manager, comfortable influencing at senior levels
• Familiarity with personalisation and martech platforms (e.g Tealium, Salesforce marketing cloud, Pega) is a plus
• Experience with loyalty programs and large‑scale lifecycle ecosystems is highly regarded
• Health or regulated industry experience is advantageous, but not essential

Why Work with Bupa

As well as a competitive salary, a range of Bupa benefits and flexible working arrangements, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

Other benefits include discounts on health insurance, as well as access to our new global wellbeing program, Viva. Viva has been designed to help you to live a healthy and happy life. It encompasses a comprehensive health and wellbeing program which includes access to health insurance benefits that will assist with covering the cost of medical treatment, information and education sessions, and preventative healthcare screening such as annual health assessments and skin checks. You will also be eligible to access various discounted products and services through our VIVA wellbeing partnerships.

At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.

We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants.

We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you’d like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.