Bank of China (Hong Kong)

(Senior) Customer Analytics & Data Science Manager

Bank of China (Hong Kong)  •  Hong Kong, HK (Onsite)  •  3 hours ago
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Job Description

Responsibilities:

  • Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
  • Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
  • Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
  • Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
  • Develop performance report and presentation to evaluate campaign effectiveness and facilitate management decisions
  • Lead the digital sales team to coordinate, drive, and monitor the implementation of data marketing strategies

Requirements:

  • Degree or above with major in business, quantitative, numerical science or related discipline
  • 4-10 years' experience relating to data analytics and digital sales, at least 2 years of which at managerial level for senior position
  • Proficiency in Microsoft Office tools such as Excel and Powerpoint
  • Proficiency in SAS, SQL, Python or similar analytically oriented programming languages is a plus
  • Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
  • Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus
  • Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage
  • Experience in Banking, Financial Services or FinTech industry preferred
  • A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
  • Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, fluency in Mandarin would be a definite advantage
Bank of China (Hong Kong)

About Bank of China (Hong Kong)

Bank of China (Hong Kong) Limited (“BOCHK”) is a leading commercial banking group in Hong Kong with strong market positions in all major businesses. We have the most extensive local branch network and diverse service platforms in Hong Kong, including more than 190 branches, 280 automated banking centres, efficient e-channels of over 1,000 self-service machines, as well as Internet and Mobile Banking services. We offer a comprehensive range of financial, investment and wealth management services to personal, corporate and institutional customers. To implement the overseas development strategy of BOC Group, we strive to drive our regional development by expanding our business in the Southeast Asian region. Our branches and subsidiaries have been extended to Southeast Asian countries such as Thailand, Malaysia, Vietnam, the Philippines, Indonesia, Cambodia, Laos and Brunei, with the provision of professional and high-quality financial services to local customers. We will also expedite our development into a top-class, full- service and internationalised regional bank.

BOCHK is one of the three note-issuing banks and the sole clearing bank for Renminbi (“RMB”) business in Hong Kong. With our strong RMB franchise, we are the first choice of customers in this business.Through the deep collaboration with our parent bank, BOC, we provide a full range of high-quality crossborder services to multinationals, cross-border customers, mainland enterprises going global, central banks and super-sovereign organisations.

BOC Hong Kong (Holdings) Limited, BOCHK’s holding company, is one of the largest listed companies on the main board of the Stock Exchange of Hong Kong, with stock code “2388” and ADR OTC Symbol “BHKLY”.

Industry
Finance & Insurance
Company Size
1,001-5,000 employees
Headquarters
, HK
Year Founded
Unknown
Website
bochk.com
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