Job Description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the opportunity
The Senior Customer Advocacy Manager will play a leading role in building the program that places customer stories at the center of priority marketing initiatives. This person will lead the creation, execution, and measurement of customer advocacy and storytelling initiatives that drive brand awareness and revenue growth. They will be responsible for complex program management from ideation through execution, always looking to further grow and improve our output.
The ideal candidate is an expert storyteller and understands what drives and motivates customers to speak out in support of technology partners. This person is comfortable working with: C-level executives from some of the world’s most reputable brands, internal executives to ensure alignment across Dayforce teams, and cross-functional marketing partners. This person will be motivated to proactively build new relationships that convert into customer stories. Additionally, they will have a deep understanding of the complexities of working with customers’ communications and legal teams to ensure the timely approval and delivery of stories and projects.
What you’ll get to do
• Build and nurture relationships with key customers across a variety of levels, segments, geos, and industries, and act as the primary spokesperson for these efforts both internally and externally
• Proactively seek out the best customer stories and executive advocates – in partnership with global sales and customer success – finding mutual value for both Dayforce and the participating customers
• Lead high visibility content creation as it relates to customer videos and case studies, including using AI as tool to innovate in our programs
• Bring customer voices into cross-functional marketing initiatives that include events, demand, brand, PR, AR, comms, etc.
• Based on your learned knowledge of the customer base, align advocates to key initiatives throughout the year based on messaging priorities (campaigns, Dayforce Discover, brand activations, etc.)
• Use existing methods and help develop new models to accurately track and manage a pipeline of customer projects
• Improve utilization by creating content with post-production usage in mind, amplifying the content, then tracking and reporting on utilization to create a feedback loop
• Creatively cultivate a new community of customer executives, through programs like the Dayforce Discover Executive Forum, the HCM Advisory Board, and other to-be-built executive programs
• Travel up to 10% of the time for customer filming, Dayforce events, and more
Skills and experience we value
• 8+ years of marketing experience, with a specialty in customer advocacy (B2B/enterprise software experience highly preferred)
• Expert-level proficiency in full-cycle customer story management, yielding highly polished public content
• Proven track record of working effectively with customers and internal leaders at an executive level
• Self-starter with the ability to manage and report on their own programs, and own a pipeline of concurrent customer projects
• Past successes working with large brand customers to engage in customer advocacy, including ability to effectively navigate internal customer requirements
• Ability to align customer stories to brand-level themes
• High degree of organizational skill to seamlessly manage, track, and report on multiple projects simultaneously
• Strong relationship builder and listener, who has exceptional written/oral, presentation, and deck-building skills
• Technology tools: Experience with Salesforce, OpenAI, Microsoft suite, and more
What would really make you stand out
• Experience in the HCM space
• A deep understanding of people-focused thought leadership themes and trends
• In addition to Customer Advocacy experience, a broad marketing background in Product Marketing, Brand, Comms, Field Marketing, etc.
• A deep understanding of how you can leverage AI in marketing

What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process
Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs