Initiate International

Senior CRM Specialist

Initiate International  •  Cape Town, ZA (Onsite)  •  4 hours ago
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Job Description

Are you a CRM professional who knows how to turn player data into engagement, retention, and revenue?

A fast-growing iGaming & Sports Betting operator is looking for a Senior CRM Specialist to lead targeted, data-driven campaigns and create personalised player journeys across the full lifecycle.

This is a great opportunity to join a high-growth operation and play a key role in player engagement, retention, and lifecycle marketing

The Role

You'll be responsible for developing and executing CRM strategies that engage players from onboarding through to retention and reactivation.

Key Responsibilities

  • Plan and execute multi-channel CRM campaigns across Email, SMS, Push and On-site
  • Build and optimise player lifecycle journeys, including onboarding, activation, retention and reactivation
  • Develop player segments using behavioural, transactional and value-based data
  • Personalise campaigns based on player preferences, behaviour and value
  • Monitor CRM performance, retention, conversion and churn
  • Conduct A/B testing and use data to continuously optimise campaigns
  • Collaborate with Marketing, Product, Analytics and Creative teams
  • Ensure all communications meet regulatory and responsible gaming requirements

What We're Looking For

  • 2+ years' experience in CRM, Lifecycle Marketing or Direct Marketing
  • Experience in iGaming, Sports Betting or digital entertainment is highly advantageous
  • Proven experience managing multi-channel CRM campaigns
  • Experience with platforms such as Optimove, Braze, FastTrack, Salesforce Marketing Cloud or similar
  • Strong analytical skills with proficiency in Excel or Google Sheets
  • Excellent attention to detail, organisation and communication skills
  • A data-driven, commercial and proactive mindset

Why Join?

This is an opportunity to work at the heart of a high-growth iGaming operation, using data, technology and marketing strategy to directly influence player engagement and retention.

If you're ready to take your CRM career to the next level, we'd love to hear from you.

Apply now or get in touch to find out more.

Initiate International

About Initiate International

Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.

Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.

Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.

One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Johannesburg, ZA
Year Founded
2007
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