RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment
Who We Are:
An international iGaming company specialising in identifying and fostering the growth of high-potential entertainment markets. With 600+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.
Always Pushing the Boundaries? You Already Belong at RISK!
Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.
We are looking for a Senior CRM Manager to join our team.
Development of Automated Campaigns:
- Build and optimize welcome, activation, and reactivation chains aimed at increasing player engagement and retention.
- Create personalized campaigns for various player segments, including newcomers, active players, and dormant users.
Player Base Management:
- Engage with the active player base through email, SMS, in-app notifications, sliders, and social media channels.
- Segment players based on gaming activity, preferences, turnover, deposit amounts, and average deposits to create targeted offers.
CRM Campaign Analysis and Optimization:
- Monitor and analyze CRM campaign performance metrics such as Open Rate (OR), Click-Through Rate (CTR), Bonus Rate, Activation Rate (AR), Retention Rate (RR), Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).
- Prepare reports and conduct campaign analysis to improve future promotions and strategies.
- Conduct A/B testing for CRM campaigns (e.g., send time, subject lines, bonus types) to optimize effectiveness.
- Continuously improve communication chains and promotions based on data analysis.
Promotion Development and Execution:
- Initiate and develop new ideas for promotions and campaigns to enhance player activity and retention.
- Manage the full process of promotions from concept through to launch and post-launch analysis.
Cross-Functional Collaboration:
Work closely with the product, design, and copywriting teams to ensure cohesive and effective campaigns.
3+ years of CRM experience in gambling/betting.
Experience building a full-cycle journey player.
Create and test hypotheses to improve the user funnel.
Readiness for high workload/dynamic work.
High analytical skills.
Understanding of casino players behaviour.
Background with Tier 1-2 markets.
Our Benefit Cafeteria is Packed with Goodies:
Ready to Take the Leap?
Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.
At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.
Smart risk is a crucial part of success. That’s why we blaze a unique trail in the global entertainment industry. Uncharted territories are our playground. Offbeat solutions fuel our lightning-fast expansion.
We serve over 300K customers with 1000+ employees across 20+ locations worldwide. Our mission is to innovate entertainment boldly, adopting risk as a part of our winning strategy. We aspire to crash into markets with style, all while running operations that make efficiency jealous.
At RISK, we don’t follow trends — we set them. From tech innovation to wild partnerships, we push boundaries and foster a culture of ownership, speed, and initiative.
Ready to shape the future of gambling with us?
Join our team of smart risk-takers.
