Job Description

Senior Creator

Department: Brand communications

Employment Type: Full Time

Location: Kazakhstan

Key Responsibilities

• Develop culturally relevant creative concepts and campaigns rooted in authentic insights about Kazakhstan.
• Translate local behaviors, tensions, humor, language, and social dynamics into strong brand storytelling and communication ideas.
• Adapt creative thinking and cultural insights for campaigns across multiple EMEA markets when required.
• Work across copywriting, creative strategy, conceptual development, and campaign ideation.
• Collaborate with internal teams, clients, strategists, and production partners to bring ideas from concept to execution.
• Present creative ideas in a persuasive and compelling way to clients and stakeholders.
• Contribute to brand positioning and communication strategies for major brands and corporate clients.
• Ensure creative work feels locally authentic without relying on superficial or stereotypical cultural representation.
• Stay closely connected to shifts in contemporary Kazakh culture, language, media, internet trends, and social conversations.
• Develop an understanding of broader EMEA cultural contexts and market nuances to support regional projects.
• Help shape work that is modern, globally relevant, and deeply connected to local identity.

Skills, Knowledge & Expertise

• Deep understanding of Kazakhstan’s culture, language, and social dynamics.
• Fluency in Kazakh and Russian; English proficiency is required.
• Strong storytelling, writing, and communication skills.
• Ability to develop, present, and defend original creative ideas.
• Experience in creative agencies, media, content, or related creative fields.
• Strong portfolio of culturally relevant work.
• Experience working with brands or corporate clients is preferred.
• Background in copywriting, art direction, comedy, journalism, screenwriting, or cultural/media projects of at least 5 years.
• Ability to work across different cultural contexts and adapt ideas for diverse audiences across EMEA.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.