Job Description

Senior Creative Strategist – Paid Social (Meta Ads) | Remote

Position Type: Full-Time, Remote
Working Hours: EST Hours

About the Role

At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.

This is not a traditional media buying role focused only on dashboards and optimization.

Your primary edge should come from your ability to:

• develop winning ad concepts
• create compelling hooks and messaging
• write high-converting creative briefs
• shape storytelling that drives conversions
• scale campaigns through creative iteration

You will own campaigns from:
idea → creative strategy → launch → optimization → scale

If you understand that strong performance marketing starts with creative strategy, this role is built for you.

What You’ll Own

Paid Social Campaign Management

• Own and scale Facebook & Instagram ad campaigns across multiple accounts
• Manage campaign performance from:
• concepting
• launch
• optimization
• scaling
• Handle monthly ad budgets ranging from:
• $10K–$250K+
• Maintain accountability for:
• CPL
• CPA
• ROAS
• conversion performance

Creative Strategy (Primary Focus)

• Develop original:
• ad angles
• hooks
• messaging frameworks
• campaign narratives
• Write high-converting creative briefs for:
• designers
• video editors
• UGC creators
• Lead UGC strategy, including:
• scripting
• storytelling
• video direction
• performance-focused concepts
• Contribute directly to ad ideation and creative execution
• Continuously test and iterate new creative concepts

Performance Optimization

• Analyze campaign performance daily
• Identify winning creatives and scale them effectively
• Optimize:
• audiences
• offers
• creatives
• messaging
• Make data-driven decisions based on campaign insights

Creative + Data Feedback Loop

• Use performance data to refine:
• messaging
• hooks
• storytelling
• positioning
• Understand why creatives perform — not just what performs
• Improve campaign efficiency through continuous creative testing

Collaboration & Ownership

• Work closely with:
• designers
• editors
• internal marketing teams
• Align campaigns with revenue and growth goals
• Operate independently with strong ownership over outcomes and performance

What Makes You a Strong Fit

• You think creative-first, not dashboard-first
• You understand the relationship between:
• creative
• offer
• conversion
• You know how to create ads that convert — not just launch campaigns
• You are both analytical and creative
• You thrive in fast-paced, performance-driven environments
• You proactively bring fresh ideas and test aggressively

Requirements (Must-Have)

Experience

• 3+ years running Facebook & Instagram ads at a high level
• Proven experience managing:
• $10,000+/month ad spend
• preferably significantly larger budgets
• Experience handling multiple accounts simultaneously (5+ preferred)

Creative Strategy Experience

• Strong hands-on involvement in:
• ad concepting
• creative strategy
• messaging development
• creative brief writing
• storytelling for paid ads
• Ability to create:
• high-converting UGC concepts
• static ad concepts
• video ad narratives

Technical & Platform Skills

• Strong command of:
• Meta Ads Manager
• Facebook Business Suite
• Meta Pixel
• conversion tracking
• campaign optimization
• Strong copywriting ability for:
• hooks
• CTAs
• ad messaging

Important

Candidates who have only managed campaigns operationally without contributing directly to:

• creative strategy
• messaging
• ad concepts
• creative direction

will not be a fit for this role.

What Separates Top Candidates

• Strong portfolio of winning creatives:
• UGC
• static ads
• short-form video ads
• Ability to clearly explain their contribution to creative performance
• Deep understanding of:
• creative psychology
• conversion flows
• offer positioning
• Experience managing:
• $50K–$250K+ monthly budgets
• Experience with:
• UGC workflows
• creator coordination
• video production processes
• Daily use of AI tools such as:
• ChatGPT
• AI-assisted creative workflows

What a Typical Day Looks Like

• Review Meta campaign performance and identify opportunities
• Develop new ad concepts and messaging angles
• Write creative briefs for designers and editors
• Launch and test new creatives
• Analyze CPL, CPA, CTR, and ROAS performance
• Scale winning creatives and pause underperformers
• Collaborate with internal teams on growth initiatives

In short:
You drive paid social growth by combining strong creative strategy with performance-focused execution.

Key Metrics for Success (KPIs)

• CPL, CPA, and ROAS improvements
• Speed and quality of creative testing
• Campaign scalability and performance consistency
• Conversion performance across multiple accounts
• Ability to consistently launch winning creatives
• Revenue growth driven through paid social

Why This Role Stands Out

• Creative-first performance marketing role
• High ownership across strategy and execution
• Direct impact on growth and revenue
• Opportunity to shape messaging and creative direction at scale
• Exposure to:
• paid social
• UGC systems
• performance creative
• growth marketing
• Growth opportunities into:
• Creative Director
• Head of Paid Social
• Growth Marketing leadership

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• understand how creative drives conversions
• enjoy building winning ad concepts
• thrive in paid social performance environments
• want ownership over both strategy and outcomes

this is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.