Job Description

Senior Commercial Creative
Location: On-site, HSK, London
Contract Type: Full-time

About the Role

We are looking for a commercially driven Senior Commercial Creative to join DMG New Media and lead the development of high-impact branded social content.

DMG New Media is a new social publisher, reaching over 150 million followers across news, entertainment, sport, and culture. As we scale, commercial storytelling will be central to our growth.

This role is focused on translating commercial briefs into standout, platform-native creative. Developing bespoke ideas or adapting established formats to deliver measurable results for clients. You will own the creative response from ideation through to scripting and storyboarding along with working closely with production & social to ensure smooth delivery of campaigns.

The ideal candidate combines sharp creative instincts with commercial intelligence: someone who understands client objectives, audience behaviour, and how to turn both into compelling social-first storytelling that performs.

Main Responsibilities

• Lead creative responses to commercial and branded content briefs, translating objectives into distinctive, premium social ideas.
  
  
• Develop bespoke campaign concepts or intelligently adapt existing high-performing formats to meet brand goals.
  
  
• Own the creative process: ideation, scripting, storyboarding and creative direction in collaboration with our brand teams.

• Ensure all commercial work feels editorially credible while delivering an impact for partners.
  
  
• Collaborate closely with sales, strategy, production, and design teams to deliver seamless campaign execution.

• Use platform data, trends, and audience insight to inform creative decisions.

• Champion a test-and-learn mindset within branded content, continuously refining ideas based on results.

• Maintain expert-level knowledge platform changes on TikTok and Instagram.

Candidate Profile & Essential Skills

• Experience: Proven track record (5+ years preferred) in a Creative Strategy or Creative Lead role within a major media publisher, social platform, or leading digital/creative agency.
• Social Expertise: Deep, hands-on knowledge of TikTok and Instagram with a portfolio showcasing high-performing short-form video content aimed at Gen Z and Millennial audiences.
• Creative & Strategic Thinking: Ability to turn ideas into engaging, editorially led social storytelling that resonates with audiences and strengthens brand positioning.
• Storytelling & Vision: Strong editorial instincts and a passion for news, entertainment, culture, and sport. A visionary storyteller who can craft compelling narratives in quick, social-native formats.
• Collaboration & Communication: Excellent written and verbal communication skills with the ability to articulate creative ideas clearly and work effectively across editorial, production, and design teams.

What We Offer

• Opportunity to work with exciting brands and innovative campaigns.
• A creative, supportive, and collaborative team culture.
• Room to develop skills and grow within the role.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan of up to 3x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process