Job Description

We are seeking a Senior Counsel for a role within our Advertising & Marketing Legal Team, a commercial legal function within the wider monetization legal group that supports TikTok's ad revenue generating business. The team partners closely with the sales, marketing and ad policy teams and other cross functional and legal teams to structure and negotiate deals, advise on ad policies, suggest mitigations that reduce risk and unlock commercial opportunities, and deliver breakthrough advertising value without compromising trust.

Our team is located across five main geographical regions supporting our local, regional and global sales, marketing and ad policy teams. This role will focus on supporting the team lead with priority projects to enable business growth and to create global alignment and streamline processes across the team to find efficiencies and to optimize the value delivered by the team at a global level. This role is new to the team and offers the successful candidate the chance to build the role. It requires someone who is comfortable working with uncertainty, can adjust quickly as priorities change, and enjoys the challenge of working in a truly global, fast-paced organisation that has extremely ambitious growth targets.

Responsibilities:

Strategic Commercial and Regulatory Advice

- Collaborating effectively with global, regional and local cross functional teams to provide legal input on everything from strategy to advertising client queries.

- Advising on commercial aspects of creator enablement programs, managing partner/creator/brand ecosystem, handling legal escalations, and assessing new features to mitigate risk.

- Identifying proactive and innovative ways of communicating regulatory and industry changes to business stakeholders, to drive informed decisions that ignite growth and bring bold ideas to life sustainably.

- Transposing local advice into clear risk ratings and mitigation strategies for the business. Proactively instructing and managing outside counsel reviews across multiple jurisdictions.

- Negotiating a wide range of commercial agreements supporting multiple stakeholders across TikTok, including for media sales, incentives, brand partnerships and B2B marketing events.

Global Project Delivery

- Driving execution of global legal and regulatory projects by partnering with regional legal leads to develop aligned positions, manage jurisdictional divergence and support consistent business decision-making across markets.