Job Description
At Midas, we’re looking for a Senior Copywriter who can own the narrative of our brand across all platforms, create impactful content from scratch, and lead compelling 360° campaign communication that connects with our audience and drives engagement.
What You’ll Do
- Responsible for narratives of Midas communication in all platforms;
- Craft clear, concise, and compelling copy that communicates Midas’ product and value proposition;
- Write in-app content (push notifications, onboarding flows, microcopy, error messages) to enhance user experience;
- Collaborate with product, design, and growth teams to improve user journeys through effective messaging;
- Develop high-performing copy for performance marketing campaigns (ads, landing pages) focused on acquisition and conversion;
- Create engaging content for social media, blog, and email channels;
- Maintain and evolve Midas’ tone of voice across all touchpoints;
- Run A/B tests on messaging and continuously optimize based on performance insights.
What You’ll Bring
- Experience in creating contents from scratch;
- Experience in 360 campaings;
- Strong writing and editing skills with high attention to detail;
- Interest in (or experience with) digital products, fintech, or startups;
- Ability to simplify complex topics into clear, user-friendly language;
- Understanding of performance marketing and conversion-driven copywriting;
- Experience writing across multiple channels (app, web, email, social);
- Data-driven mindset with openness to testing and iteration;
- Native-level Turkish and strong English writing skills;
- Proactive, collaborative, and comfortable working in a fast-paced environment.
