Job Description

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. Our values – Always Safe, Customer at Heart, Stronger Together – guide us in everything we do.

Finnair Business Services Ltd belongs to Finnair Group. We offer financial, digital, and customer support services to group companies. Our desire is to provide high-quality service, support the development of our employees, and through this contribute to the achievement of company goals

We are hiring a Senior Content Specialist

to join our Digital Content Team in Tartu, Estonia.

Main purpose of the job:

A Senior Content Specialist is responsible for producing, managing, and publishing tactical, visually engaging, and user-friendly content across Finnair’s digital touchpoints. This role involves close collaboration with cross-functional teams in Tartu and Vantaa. A Senior Content Specialist works with content management system (CMS) to create and maintain content, primarily on Finnair’s websites, including finnair.com.

Key responsibilities include setting content standards, implementing best practices, and developing processes to continuously improve content production and CMS functionalities for content producers.

A Senior Content Specialist is expected to take ownership of the content production area, offering support to Content Specialists and ensuring high-quality, consistent content across Finnair’s websites and other potential digital platforms. Strong experience in content management systems and a deep understanding of the technical aspects of digital content production are essential.

The role also requires the ability to work with various CMSs, troubleshoot content-related issues, and improve the work processes and roles of Content Specialists within the team. With their expertise, a Senior Content Specialist will mentor and guide other team members, helping them grow in their respective areas and encouraging the adoption of AI tools to streamline and optimise content production.

Main responsibilities

• Utilise the content management system (CoreMedia) to maintain content across Finnair’s digital touchpoints. Build, update, and localise web content based on stakeholder needs

• Manage redirections and short links

• Test content updates and new layout functionalities to ensure digital solutions meet visual, usability, and performance standards

• Investigate and resolve technically demanding tasks or errors identified during different stages of content production

• Leverage AI tools to streamline content production and enhance quality, efficiency, and personalisation

• Develop ways of working, set standards, and implement best practices to ensure high-quality content production and maintenance processes

• Collaborate with the technical development squad and developers to improve the content management system, ensuring documentation and information-sharing processes are in place

• Participate in testing and implementation of CMS improvements and features. Document and keep content production guidelines up to date

• Provide support and training for CMS users, ensuring efficient use of the system and adherence to standards.

• Taking responsibility for being an SEO ambassador

• Produce, manage and publish tactical, visually engaging and user-friendly content in line with the Finnair brand guidelines.

Tools

• Edit and publish content in the content management systems (CoreMedia, Amadeus, etc.)

• Use CMS (Akamai; on a basic level) to manage redirections and short links

• Use Project management and collaboration tools such as Jira, Confluence, Slack.

Processes

• Collaborating with cross-functional team members, including developers, content designers, copywriters, product owners, and business managers, to enhance content delivery and CMS functionality

• Manage translations within CoreMedia and utilise GlobalLink translation management tools to support localisation and translation processes

• Work closely with technical teams to ensure the CMS evolves to meet business and user needs, providing feedback and supporting the implementation of improvements

• Ensure the documentation of processes, updates, and best practices to facilitate knowledge sharing across teams

• Representing Content Specialists in meetings with internal and external partners

• Possible ad hock task relating to content production.

Key competencies & Experience

• 3-5 years of experience working with content management systems, preferably CoreMedia.

• Technical and data-driven mindset with a strong ability to troubleshoot and resolve content-related issues

• Proactive approach with a strong desire to find innovative solutions

• Excellent self-leadership skills, with the ability to manage tasks and responsibilities independently

• Systematic and detail-oriented approach to ensure accuracy and consistency in content production

• Strong communication and teamwork skills, with the ability to work independently and collaboratively with cross-functional teams in Helsinki

• Fluency in English, both written and verbal

• Ability to work together with remote teams, work within a multi-cultural environment and travel between Tartu and Vantaa.

Required education and skills for the position

• Higher education or university degree in a relevant field

• Previous experience using content management systems such as EpiServer, WordPress, Drupal, Joomla, CoreMedia or similar platforms

• Strong understanding of content production and management workflows within digital environments.

Seen as an advantage  

• Experience working with digital services development, digital design, or digital marketing

• Familiarity with technical aspects of CMS systems, including troubleshooting and optimisation

• Experience with managing translations and localisation processes within CMS environments (e.g., using tools like GlobalLink).

We offer

• Opportunity to work in an international company

• Personal development and career opportunities

• Flexible ways of working

• 4-month Induction Program for new employees

• Wellness compensation

• Flight benefits for leisure travel.

We are filling a full time permanent position in our office in Tartu, Estonia.

If you found the role interesting, submit your application by 19th of April 2026.

If you need any additional information or have questions, please contact jobs.fbstartu@finnair.com

Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.