Job Description

We are seeking a Senior Content Marketing Specialist with a strong focus on social media and digital content to lead content creation, planning, and execution for Spark Education Platform and its network of schools.

This role is ideal for a hands-on content expert who can think strategically, own content calendars end-to-end, and translate brand and business objectives into engaging, high-performing content across digital and social platforms. The role requires fluency in both Arabic and English, a strong editorial mindset, and experience managing content across multiple brands or accounts.

Key Responsibilities

Content Strategy & Planning

• Develop and own comprehensive content strategies and content calendars for SEP’s corporate channels and individual school accounts across social and digital platforms.
• Translate brand, enrollment, and communication objectives into clear content themes, pillars, and storytelling angles.
• Ensure a consistent tone of voice and visual direction aligned with corporate and school brand guidelines.

Content Creation & Management

• Create, edit, and publish high-quality content including social posts, captions, reels, short-form videos, stories, carousels, and digital copy.
• Oversee day-to-day execution of content calendars, ensuring timely publishing and platform-specific optimization.
• Adapt and localize content for different schools, audiences, and platforms while maintaining brand cohesion.

Social Media & Community Engagement

• Manage and grow social media presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube.
• Monitor comments, messages, and mentions, ensuring timely and appropriate engagement.
• Support social listening and handle sensitive issues or crisis communication in coordination with internal stakeholders.

Performance Tracking & Optimization

• Track content and social media performance using analytics tools and platform insights.
• Analyze KPIs such as engagement, reach, follower growth, traffic, and conversions.
• Produce regular performance reports with insights, learnings, and content optimization recommendations.

Campaign & Cross-Functional Collaboration

• Support and execute content-led campaigns for brand awareness, school launches, enrollment, and community engagement.
• Collaborate closely with admissions, school leadership, marketing, and communications teams to surface stories, achievements, and key moments.
• Coordinate with external agencies, videographers, photographers, or freelancers when required.

Requirements

Education & Experience

• Bachelor’s degree or Diploma in Marketing, Communications, Journalism, Media, or a related field.
• 3-4+ years of experience in content marketing or social media roles, ideally within education, lifestyle, or multi-brand environments.
• Proven experience managing content calendars and content execution across multiple accounts.
• Fluency in English and Arabic (written and spoken) is required.

Skills & Competencies

• Strong copywriting, editing, and storytelling skills for digital and social platforms.
• Deep understanding of social media best practices, trends, and platform nuances.
• Experience with content scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, Google Analytics).
• Ability to create or brief basic visual and video content using tools such as Canva or Adobe Creative Suite.
• Excellent organizational skills with the ability to manage multiple brands, calendars, and priorities simultaneously.

Personal Attributes

• Strategic yet hands-on, with a strong sense of ownership and accountability.
• Creative, detail-oriented, and proactive in identifying content opportunities.
• Passion for education and community impact.
• Strong interpersonal and communication skills for cross-functional collaboration.