Job Description

Are you an ambitious content strategist, excited to drive growth initiatives across digital channels? Want to work for a market shaper company where you would oversee and set a footprint in digital marketing of European countries.

We are seeking a Senior Content Marketing Specialist – SEO & CRO, to support Western Union’s digital marketing efforts. We need a proven expert in content marketing including development, SEO, and CRO for our money transfer services.

As a Senior Content Marketing Specialist – SEO & CRO in the Go-to-Market team, you will drive development & implementation of digital marketing strategies across Europe to meet our customer acquisition, retention & revenues targets. You will be comfortable to analyze and use data to recommend robust marketing initiatives. You have worked on content development and optimization projects and have required technical knowledge using CMS and CRO tools.

Role Responsibilities

• Executing strategies to drive online traffic to the company website and improving conversion rate ensuring great user experience.

• Web Analytics and Reporting – website performance, site analytics, mobile attribution.

• Planning, development and execution of acquisition initiatives including SEO and CRO, implementing website messaging and promotion as part of local marketing strategy.

• Collaborating with specialist agencies & internal teams to deliver high standard advertising and interactive content.

• Working with CMS and CRO tools to deploy content optimizations.

• Manage implementation, tracking and measurement of complex CRO initiatives including multi-platform tracking solutions (technical knowledge about tracking parameters and how to test these).

• Strong attention to detail and deliver regular reports of content performance, evaluation of KPIs and ways to optimize future activities.

• You will be passionate about content optimization, keeping yourself up to date with the latest innovations and trends in CRO, UX/UI, SEO, LLM.

• Strong technical skills in landing page performance drivers and metrics, understanding requirements and drive improvements.

• Growing and learning whilst sharing what is working and what is not with team members from all over the world.

Role Requirements

• Content marketing and developing experience including specific UX/UI, CRO, SEO and LLM expertise.

• Skills and experience across Owned Channels.

• Research or analytics experience, extensive knowledge in web analytics and channel attribution that result in action driven recommendations.

• Strong organizational and project management skills to be able to put ideas into roadmap, drive initiatives and coordinate with stakeholders.

• Ability to analyze and draw recommendations for SEO/LLM holistically.

• Deep knowledge in web optimization and UX best practices.

• Interest in web/app innovations and best practices.

• Strong communication and interpersonal skills that spans cultural differences.

• Ability to work in a fast-paced environment.

• Strong executive presence and communication skills.

Knowledge and experience using tools and platforms:

• Optimizely

• CMS platforms (WordPress)

• Adobe analytics

• Mobile app attribution tracking platform (Appsflyer or other)

#LI-Hybrid

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Estimated Job Posting End Date:

06-30-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.