Job Description

We are currently seeking a high calibre professional to join our team as a Senior Content Manager

Principal Responsibilities

Content Development and Thought Leadership

• Create and curate GC content using available market insights, customer needs and business updates across personal, enterprise and business-owner audiences.
• Develop content themes and maintain a content reference guide for Global Chinese (GC), ensuring materials remain relevant across GC audiences and markets.
• Adapt GC content for Chinese government and regulator audiences.
• Produce thought leadership articles, presentations and other content assets on GC topics, attributed to designated spokespersons.

Content Distribution and Campaign Delivery

• Manage the distribution of GC thought leadership and content across approved channels.
• Prepare and adapt GC thought leadership articles and other content assets for priority Chinese-language financial and business media across GC markets, featuring designated spokespersons.
• Identify speaking opportunities for designated spokespersons and develop content for proprietary GC client events, panels and roundtables.

Internal Content and Stakeholder Materials

• Produce regular newsletters, podcasts and townhall materials featuring GC developments and success stories to build awareness within HSBC and across markets.
• Create and maintain a master presentation deck for management briefings to internal stakeholders across markets.

Requirements

• Proven experience in content development, thought leadership (ideally within financial services / wealth / banking), with the ability to translate complexity into clear executive messaging.
• Strong understanding of Global Chinese (GC) market dynamics and customer needs across business segments (or clear evidence of quickly building domain expertise).
• Track record of building and maintaining a message house and content that stays consistent yet adaptable across audiences and markets.
• Ability to develop thought leadership platforms and content assets (e.g., reports, POVs, op-eds, speeches, executive talking points) and manage spokesperson attribution.
• Experience curating high-impact speaking opportunities and producing content for client events, panels and roundtables (agenda, scripts, narratives, briefing packs).
• Outstanding written and spoken communication; Chinese language capability (Mandarin/Cantonese) and comfort working in bilingual environments preferred.