Job Description

The Content Strategist is responsible for developing and leading content strategies, with a heightened focus on social media, that educate, inspire, and empower key audiences while advancing Blue Cross NC business and brand priorities. This role translates enterprise, campaign, and integrated planning strategies into clear, audience-driven content approaches across social media, blog content, newsletters, print, and other owned content channels.

The Content Strategist takes a holistic view of content, ensuring stories, messages, and information are delivered in the right formats, through the right channels, at the right moments to guide audiences from awareness to consideration to conversion.

This role partners closely with integrated teams including brand and campaign strategists, content creators, channel owners, and performance marketing partners to shape content that is intentional, integrated, and effective.  

Senior Content Analyst –Social Media

What You’ll Do

• Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes

• Translate business and brandobjectivesinto content pillars, messaging frameworks, and platform-specific approaches

• Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)

• Identifycontent opportunities that support brand reputation, education, sales enablement, and member engagement

• Partner with demand generation to align paid social targeting, messaging, and strategy

• Serve as the content strategy lead within cross-functional teamsto embed content early in planning and execution,collaborating withbrand, communication, creative and marketing partners

• Develop clear, strategic creative briefs and guide execution across internal teams and agency partners

• Create and contribute to social-first content, includinggraphics and videos with the ability to concept, script, produce andparticipateas on-camera talent as needed

• Ensure all content aligns with brand voice, channel best practices, and audience needs whileoptimizingfor performance

• Manage editorial calendars,identifycontent gaps, and support workflow execution using tools likeSproutSocial

• Track andoptimizeperformance,leveragingdata and insights to continuously refine content strategy

What You Bring

• Bachelor's degree or advanced degree (whererequired)

• 3+ years of experience in relatedfield

• In lieu of degree, 5+ years of experience in related field.

• Familiarity with the healthcare or insurance industry

Bonus Points 

• Experience working with content creation software such as CanvaorCapCut

• Exposure to Ai creation tools

What You’ll Get 

• The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community  

• Work-life balance, flexibility, and the autonomy to do great work   

• Medical, dental, and vision coverage along with numerous health and wellness programs   

• Parental leave and support plus adoption and surrogacy assistance   

• Career development programs and tuition reimbursement for continued education   

• 401k match including an annual company contribution   

• Learn more   

WhereYou’llWork

Our Hybrid Flex approach is builton presencewith a purpose – giving you flexibility to work remotely with intentional in-person connection – that supports a workplacethat’sflexible, connected, and future focused.

In a Hybrid-Flex role,you’llwork in the office at least two days a week for collaboration and connection. In a Remote Flex role,you’llwork virtually, with a few in-office visits each year for meaningful moments that matter.

Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the localarea and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.

#LI-Hybrid

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$81,068.00 - $129,708.00

Skills

Advertising, Content Strategy, Digital Marketing, Facebook Advertising, Instagram, Marketing, Marketing Campaigns, Social Media, Social Media Campaigns, Social Media Channels, Social Media Content Development, Social Media Content Management, Social Media Marketing, Social Media Platform, Social Media Strategies

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