Job Description

Join Excelya, where Audacity, Care, and Energy define who we are and how we work. We believe in creating bold solutions and fostering an inclusive environment where collaboration and individual growth go hand in hand.

Main Responsibilities:

• Assess consumer engagement, digital marketing, omnichannel, content, data, and measurement maturity to identify capability gaps and opportunities.
• Define a consumer engagement strategy by prioritizing target audiences, journeys, and high-impact activation opportunities.
• Integrate SEO, GEO, and AI/LLM discoverability into content, channel, and activation strategies.
• Design consumer journey blueprints and translate them into actionable roadmaps and campaigns.
• Lead the implementation roadmap, including governance, milestones, KPIs, dependencies, and decision-making processes.
• Develop and launch a consumer strategy pilot, measuring performance and driving optimization.
• Collaborate cross-functionally with Marketing, Communications, Medical, Sales, and agencies to ensure effective and compliant execution.
• Ensure pharmaceutical compliance and ethical standards while upskilling marketing teams through training and best-practice sharing.

Requirements

• 8+ years of experience in Consumer Strategy, Consumer Engagement, Activation, and Digital Marketing.
• Background in OTC, Consumer Health, Food Supplements, and/or Pharmaceutical sectors.
• Strong expertise in pharmaceutical compliance, privacy, legal, and ethical requirements.
• Proven ability to define consumer strategies, customer journeys, omnichannel campaigns, and pilot programs.
• Solid understanding of SEO, GEO, and AI/LLM-driven search and discoverability trends.
• Demonstrated success in translating strategy into actionable roadmaps and measurable business outcomes.
• Strong stakeholder management and cross-functional collaboration skills, with experience training and enabling Marketing teams.

Benefits

Why Join Us?

At Excelya, we combine passion for science with enthusiasm for teamwork to redefine excellence in healthcare.

Here's what makes us unique !

We are a young, ambitious health company representing 900 Excelyates, driven to become Europe's leading mid-size CRO with the best employee experience Our one-stop provider service model—offering full-service, functional service provider, and consulting—enables you to evolve through diverse projects. Working alongside preeminent experts, you will help improve scientific, operational, and human knowledge to enhance the patient's journey.

Excelling with care means benefiting from an environment that values your natural talents, pushes boundaries with audacity, and nurtures your potential, allowing you to contribute fully to our shared mission.