Job Description

Role purpose

Lead and own commercial strategy across a product portfolio, from early-stage planning through to launch and in-market performance, ensuring strong positioning, effective execution and delivery against business objectives.

Key responsibilities

Commercial strategy & planning

• Own and manage business cases, including pricing, volume forecasts and financial performance
• Define product and portfolio positioning, value proposition and target audiences
• Establish clear go-to-market strategy and commercial frameworks to guide execution
• Translate consumer, market and commercial insights into actionable strategies

Launch execution

• Lead commercial readiness for new product launches across markets
• Define and align pricing, product range and go-to-market approach
• Ensure readiness at key milestones and manage risks related to pricing, timelines and product proposition
• Drive cross-functional decision-making to ensure aligned and timely execution

Cross-functional leadership

• Act as the central commercial lead across marketing, sales, operations and other functions
• Set direction for execution across markets and channels, ensuring consistency and quality
• Develop clear briefs and guidance to enable effective delivery by downstream teams

Market & competitive insight

• Analyse market trends, consumer behaviour and competitor activity to inform strategy
• Use insights to refine positioning and strengthen commercial performance

Performance & lifecycle management

• Own delivery against business case assumptions and commercial targets
• Identify improvement opportunities and lead actions to optimise performance
• Capture and apply learnings to inform future product and portfolio strategy

Leadership & impact

• Provide senior leadership with clear, data-led recommendations on strategy, risks and priorities
• Influence stakeholders to align on commercial direction and deliver business outcomes

Skills & experience

• Experience in commercial strategy, category management or product marketing
• Strong financial and analytical capability
• Proven ability to influence and align senior stakeholders
• Track record of delivering product launches and go-to-market strategies
• Strong communication, problem-solving and decision-making skills
• Ability to operate effectively in fast-paced, global environments

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.