We are seeking a new colleague to join our, as a Senior Commercial Excellence Lead - Demand and pipeline creation,to be based in our office inPoznań, Poland.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly.  At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. 

Join us and make a difference!

Your future team
We are seeking a Senior Commercial Excellence Lead, to be based in our Poznań's office joining our Group Commercial Excellence department. Group Commercial Excellence was formed in early 2023 as a merge between Sales and Digital Marketing, with a vision of delivering a superior customer experience across all touchpoints, by owning the full customer funnel from lead to cash.

What you will be doing

Senior Commercial Excellence Lead serves as a key member of the Commercial Excellence department and owns demand creation and pipeline generation initiatives that directly drive revenue growth. The role focuses on ensuring we engage the right opportunities from the earliest stage, working to shape pipeline quality over volume through early customer engagement and strategic specification alignment. You will drive customer understanding, market shaping, and early commercial influence across the sales and marketing functions.

In this role you will 

• Own demand creation, pipeline generation, and quality shaping: Design and execute demand creation strategies that generate high-quality pipeline opportunities aligned with commercial priorities. – Drive pipeline generation initiatives and lead management strategies that directly contribute to revenue targets and sales team effectiveness. – Partner with sales teams to drive early customer engagement and specification alignment,maximisingwin probability.

• Drivestrategic sales enablement initiatives: Own the conversion kit development—equipping sales teams with compelling, customer-centric tools and content. – Design and implement the engagement model framework tostandardisehow we approach and advance opportunities through the pipeline. – Developprospecting andaccount selection strategies.

• Lead and manage commercial projects with stakeholder oversight:Act asprojectlead on key sales enablement and demand generation initiatives, owning timelines, deliverables, and resource coordination. – Proactivelyidentifyand manage risks and challenges,establishingaccountability mechanisms to track progress against KPIs. – Provide clear, regular updates to senior stakeholders on commercial strategy progress, pipeline quality trends, andenablementROI.

• Driveadoption and commercial standards: Work hands-on with sales and marketing teams to track adoption metrics and refine enablement tools based on feedback and performancedata.–Establish commercial standards that define quality engagement and specification processes across Marketing and Sales.

• Buildscaleableframeworks and lead commercial transformation Design and scale best-practice frameworks and processes that create repeatable, sustainable commercial capability. – Engage with key market stakeholders to understand evolving needs and shape commercial strategy accordingly. –Apply classical project management practices to ensure enablement initiatives are delivered on time, on scope, and withmeasurableimpact.

What you bring:

• +5 years of professional experience in roles such asSales Enablement, Sales Operations, Commercial Transformation Consulting, or Commercial Excellence, ideally within a B2B environment.We are also open toexperienced SalesProfessionalsfrom similar industries

• Demonstrated success in designing and implementing sales enablement programs that improved conversion rates, pipeline quality, or sales productivity.

• Hands-on ability to develop sales tools, content frameworks, and engagement models (e.g., conversion kits, playbooks, sales collateral), andproficiencywith CRM systems (e.g.,Microsoft Dynamics), analytics dashboards, or business intelligence tools

• Skilledcommunicatorandfacilitatorable to influence and drive adoption across sales and marketing teams, with the ability to build consensus without formal people management authority

• Data-driven mindset with ability to measure and report on pipeline quality, conversion metrics, and commercial impact.

• Customer-focused withabilityto translate customer needs into actionable sales strategies.

• Project management capability with experience planning, executing, and scaling commercial initiatives across multiple stakeholders.

• Ability toidentifyand manage risks and challenges in complex, multi-functional environments.

• Excellent communication skills in English, both written and verbal.

What we offer:

By joining our team, you become a part of the people-centric work environment of a Danish company. We offer you a competitive salary, permanent contract after the probation period, development package, team building events, activity-based office in Poznan’s city center in the new prestigious office building – Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities. 

Our compensation package on employment contracts includes: 
 

• Hybrid work model and home office subsidy

• Wellbeing program including wellbeing program,

• mindfulness and sport teams

• as well as Private Medical Care

• Extra Day Off for voluntary activities

… and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen.

Ready to apply?
If you recognize yourself in this profile, we kindly invite you to apply with your CV in EnglishFeel free to reach out to theHiring Managerby emailFrederik.petersen@rockwool.com

Who we are

At ROCKWOOL, everything we do is based on releasing the natural power of stone to enrich modern living. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint. 

Stone wool is a recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, customised stone wool insulation components for other manufacturers’ products and systems (OEM), to insulation for the process industry and marine & offshore. 

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.  Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it. 

Diverse and Inclusive Culture