This roleis crucial in drivingcustomer relationship management (CRM)initiatives under the CHANEL Fragrance and Beauty Divisionand to ensure consistentclient experienceat all CHANEL FBP storesThe ideal candidate should have a good understanding of CRM in the luxury retaillandscape,andidentifykey CRM strategies to spearhead the brand across different touchpoints.This candidate should be a strong self-starter in navigating new CRM retail projectswhile harnessing a positive test and learn mindset. With the shared mission of continuously elevating the House as the ultimate luxury beauty brand,he/she will partner closely with key stakeholders (egretail team, regional team, learning team) instrategizing and executing various CRM initiatives. The candidate should becomfortable with numbers and data, as well as havea high levelof detail-orientednessand strong project management skills.He/she should also be excited bythe differentretail eventsorganised, and tocontribute to the success of the events with the build of client communication journeys.
Day to day, the candidate will be involved in strategizing the client journey plan across multi-touchpoints (EDM, SMS, etc) using salesforce marketing cloud. He/she will alsobe responsible forplanning and executing CRM strategy to meet client KPIs (recruitment, retention, repeat).In addition, he/she will be thebudget owner for CRM – and to manage gifting strategies / client engagement initiatives. On a project basis, this candidate will lead the CRM digital projectsand to ensuretimelyfeedback to the region for reporting and analytics.
There will also be exposure toselectedebusinesswebmasteringprojectson anadhocbasis.
What impact you can create at Chanel :
You will be the key custodian ofCRMstrategies across different touchpoints (EDM,sms)and across different channels (local market, travel retail, export markets)As CRMis a key growth driver for the brand, you will be at the forefront of new test and learn projects, harnessing the power of data, and qualitative client insightsto drive the business
You are energised by :
Thefast pacenature of luxury retail, and you thrive in a highly dynamic business landscape.You also embody a sense of curiosity and agility in developing new projects cross-functionally. You should be a team player withstrong communicationskills, andadopt a collaborative approach to solutioning. Youare also someone whothriveson navigating complex environments with ambiguity and deliveringhigh standardsof work under time pressure
What you will bring :
Min5years’and above ofexperience in similar role, and with a strong retail understanding and exposure, preferably inagency or luxury retail /beauty category.Strong mastery of CRMisrequired, and knowledge of power bi and salesforce marketing would be a plus.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness ofeach individualincreases the diversity,complementarityandeffectiveness of our teams. We strongly encourage your application, as we value the perspective,experienceand potential you could bring to Chanel.
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
