Haleon

Senior CBIA Manager

Haleon  •  People’s Republic of China (Onsite)  •  2 days ago
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Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Key Accountabilities/Responsibilities 主要工作职责:

  • Lead End-to-End Research on Oral Health brands – Paradontax & Polident: Design, execute, and analyze qualitative and quantitative research studies across the entire consumer journey, advocate consumer insights to inspire brand strategy, innovation development and market performance.
  • Digital analytics and insight generation capability, esp. on emerging channels e.g. Douyin
  • Stakeholder Collaboration: Partner closely with Marketing, Sales, and cross function teams to embed consumer insights into strategy and execution.
  • Research Management: Manage research agencies and tools, ensuring high-quality deliverables within budget and timeline.
  • Storytelling & Activation: Synthesize complex data into clear, compelling narratives and actionable recommendations for diverse audiences.
  • Culture of Insight: Act as the voice of the consumer, embedding oral care category expertise into business decisions.

Qualifications/Requirements: (Education / Experience / Competencies)

  • Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, or related field; Master’s degree is a plus.
  • 8+ years of consumer insights/market research experience, FMCG or Oral Care experienced preferred.
  • Proven expertise in both qualitative (e.g., IDI, FGD, ethnography) and quantitative (e.g., U&A, segmentation, performance tracking) research methods.
  • Strong analytical skills with experience using data analysis tools.
  • Excellent communication and presentation skills, with the ability to simplify complex findings for non-research audiences.
  • Experience managing external research agencies and budgets.

Proactive, collaborative, and curious mindset with a passion for understanding human behavior.

Job Posting End Date

2026-05-30

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Haleon

About Haleon

Delivering better everyday health with our superior brands from Sensodyne to Centrum. Made using trusted ingredients and backed by science, our products are recommended by healthcare professionals. #WeAreHaleon

Industry
Unknown
Company Size
10,000+ employees
Headquarters
London, GB
Year Founded
2022
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