Job Description

Lead Extraordinary Events at Daytona's Premier Destination Hotel

Located directly across from the world-famous Daytona International Speedway, The DAYTONA Hotel stands as the centerpiece of the vibrant ONE DAYTONA entertainment district. Surrounded by upscale dining, premier shopping, exciting nightlife, and just minutes from the iconic shores of Daytona Beach, The DAYTONA delivers a one-of-a-kind hospitality experience where luxury meets legendary.

As Daytona's premier trackside full-service hotel, we host unforgettable weddings, social celebrations, corporate events, galas, and destination gatherings that create lasting memories for our guests.

We're searching for a dynamic, results-driven Senior Catering Sales Manager to drive catering sales, develop new business, grow market share, and strengthen our reputation as the destination of choice for exceptional events.

If you are passionate about hospitality, energized by sales, and thrive on creating remarkable guest experiences, this is your opportunity to make an impact at one of Florida's most exciting hotel destinations.

Why Join The DAYTONA?

At Shaner Hotels, hospitality is more than a business—it's a passion.

We believe authentic connections create extraordinary experiences for our guests and meaningful careers for our associates. Our entrepreneurial culture encourages innovation, celebrates achievement, and empowers every team member to make a difference.

We don't settle for ordinary. We pursue excellence with purpose, creativity, and an unwavering commitment to delivering unforgettable experiences.

When you join our team, you'll become part of a company that values leadership, rewards initiative, and invests in your success.

The Opportunity

As Senior Catering Sales Manager, you will play a key role in driving catering revenue, developing new business opportunities, and managing events from initial inquiry through post-event follow-up.

You'll serve as a senior sales professional and trusted event partner, building strong client relationships while collaborating closely with hotel operations teams to ensure seamless execution and exceptional guest satisfaction.

This role is ideal for an experienced catering sales professional who is ready to take their career to the next level while making a meaningful impact on the hotel's overall revenue and event experience.

What You'll Do

Drive Revenue and Grow Business

• Develop and execute strategic sales initiatives to increase catering and event revenue.
• Prospect, solicit, negotiate, and secure new catering business across multiple market segments.
• Consistently achieve and exceed individual catering revenue and sales goals.
• Cultivate and maintain strong relationships with corporate clients, wedding planners, social organizations, and community partners.
• Identify emerging market opportunities and stay informed on industry trends, customer preferences, and competitive activity.
• Develop repeat business and maximize revenue opportunities from existing accounts and past clients.

Create Exceptional Client Experiences

• Meet with prospective and existing clients to understand their event goals, vision, and expectations.
• Conduct engaging property tours showcasing the hotel's event spaces, guest accommodations, and amenities.
• Develop customized proposals, contracts, and Banquet Event Orders (BEOs).
• Recommend menus, enhancements, and event solutions that exceed client expectations while maximizing profitability.
• Serve as a knowledgeable resource throughout the sales and planning process.

Lead Seamless Event Execution

• Serve as the primary client liaison from initial inquiry through event completion.
• Coordinate closely with culinary, banquet, operations, and sales teams to ensure seamless event delivery.
• Attend BEO meetings, tastings, site visits, and event functions as needed.
• Welcome clients and guests during events and ensure their experience reflects The DAYTONA's high standards.
• Monitor event details and proactively resolve issues to protect the client experience.
• Conduct post-event follow-up to gather feedback, strengthen relationships, and generate repeat and referral business.

Provide Senior-Level Sales Leadership

• Serve as a senior resource and role model within the catering sales function.
• Partner with hotel leadership on revenue strategies, market opportunities, and key client initiatives.
• Share market intelligence, sales trends, and opportunities with hotel leadership.
• Support departmental goals and initiatives while contributing to a culture of accountability, teamwork, and service excellence.
• Maintain compliance with all hotel, franchise, and company policies and procedures.

What We're Looking For

Required Qualifications

• Minimum 5+ years of successful catering sales experience, preferably in a high-volume resort, beachfront, luxury hotel, or destination hospitality environment.
• Proven track record of achieving and exceeding catering revenue and sales goals.
• Strong sales, negotiation, presentation, and relationship-building skills.
• Exceptional organizational and project management abilities.
• Ability to manage multiple events, clients, and priorities simultaneously while maintaining exceptional attention to detail.
• Strong understanding of banquet operations, event planning processes, and catering sales systems.
• Excellent communication and interpersonal skills.
• Ability to work independently while collaborating effectively with hotel operations and leadership teams.
• Valid driver's license with acceptable driving record.

Preferred Qualifications

• Bachelor's degree in Hospitality Management, Business, Marketing, or related field.
• Wedding sales and planning experience.
• Food & Beverage or culinary background.
• Experience selling events in a resort, destination, luxury, or high-volume hotel environment.
• Established relationships within the local corporate, social, wedding, or event market.
• Bilingual English/Spanish skills.

What Success Looks Like

The ideal candidate is:

• A passionate hospitality professional who loves creating memorable experiences.
• A proven catering sales professional who consistently delivers results.
• A proactive business developer who continually seeks new revenue opportunities.
• A relationship builder who turns first-time clients into lifelong partners.
• A strategic thinker who understands the balance between guest satisfaction, client expectations, and revenue performance.
• A confident negotiator and presenter who can effectively sell the property's unique offerings.
• A collaborative team player who can influence and lead through strong relationships and example.
• Highly organized, detail-oriented, and able to thrive in a fast-paced, high-energy environment.

Schedule & Availability

This position requires flexibility, including evenings, weekends, holidays, and attendance at client events, site visits, tastings, and functions based on business needs.

Ready to Create Legendary Experiences?

Join The DAYTONA Hotel and help shape unforgettable weddings, corporate gatherings, celebrations, and special events at one of Florida's most unique hospitality destinations.

If you're an experienced catering sales professional ready to take your career to the next level while combining your passion for sales, events, and luxury hospitality in a setting unlike any other, we'd love to hear from you.

Shaner Hotel Group

Shaner Hotels is one of the hospitality industry's leading award-winning hotel owner-operators and management companies. Our growing portfolio includes more than 7 0 full-service, select-service, extended-stay, and resort properties, representing over 8,000 guest rooms across 14 states and three countries

We proudly partner with many of the world's most recognized hospitality brands, as well as distinctive independent hotels, delivering exceptional guest experiences and operational excellence across every property.

Beyond hotel management, Shaner Hotels provides a comprehensive range of hospitality services for investors, hotel owners, and brand partners, including hotel development, design and construction, revenue management, e-commerce, sales and marketing, human resources, accounting, and operational support

Whether you're joining one of our hotels or our corporate team, you'll become part of an organization committed to innovation, professional growth, and delivering outstanding hospitality. At Shaner Hotels, we invest in our people and provide opportunities to build rewarding careers across every area of the hospitality industry.