Brown Thomas Arnotts

Senior Category Marketing Manager, Marketing & Creative

Brown Thomas Arnotts  •  Ireland (Onsite)  •  1 month ago
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Job Description

GET TO KNOW US

At Brown Thomas Arnotts, we are Reinventing Retail. Our purpose is to enrich our customer’s lives, which we achieve by living our values – Going Above and Beyond, Driving Creativity and Innovation, and Doing the Right Thing. We are one business with two iconic brands, bringing exciting experience to life through our digital and physical destinations. Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

KNOW THE ROLE

We are seeking an experienced and commercially driven Senior Category Marketing Manager to join the Brown Thomas Arnotts Marketing team. This is a key management role responsible for developing and executing the marketing and commercial strategy across a number of key business categories.

The role requires a blend of strategic thinking, creativity, and commercial acumen. You will collaborate cross-functionally with Buying, Operations, and Digital teams to deliver impactful campaigns that engage customers and drive brand performance, while managing key external relationships with partners, agencies, and suppliers. This role will primarily lead our fashion category whilst supporting other key categories when required.

Key Responsibilities:

  • Lead the strategic planning and delivery of marketing and communication campaigns across key categories
  • Own the master trade marketing calendar to deliver relevant and inspiring customer experiences
  • Partner with internal stakeholders — including Buying, Operations, Multichannel, and Finance — to deliver category objectives
  • Manage and brief internal creative, digital, and media teams to deliver best-in-class content and campaigns
  • Oversee relationships with brand partners, media, and creative agencies, ensuring strong collaboration and commercial alignment
  • Manage and track the category marketing budget, ensuring all activity delivers strong ROI and aligns with business goals
  • Lead the execution of key events, launches, and activations across all touchpoints including store, digital, and PR
  • Use CRM data and insights to shape targeted communications and improve customer engagement
  • Analyse performance metrics and customer data to evaluate the success of campaigns and inform future planning
  • Benchmark competitor activity and global best practice to continually innovate and elevate the customer experience

KNOW WHAT WE'RE LOOKING FOR

  • Degree in Marketing, Business, or a related field, or equivalent relevant experience
  • Minimum 5 years’ experience in a marketing or category management role within retail, beauty, or luxury sectors
  • Proven track record of delivering successful integrated marketing campaigns
  • Strong commercial acumen with experience managing budgets and optimising ROI
  • Excellent relationship management and influencing skills with internal and external partners
  • Highly creative and strategic with a deep understanding of market trends
  • Exceptional communication, presentation, and organisational skills
  • Skilled in analysing marketing data to drive insight and improvement
  • Passionate about fashion, innovation, and delivering exceptional brand experiences
  • Acts with professionalism, integrity, and alignment to Brown Thomas Arnotts’ Vision, Purpose, and Values

KNOW WHAT'S IN IT FOR YOU

We believe that every team member should have the opportunity to curate a meaningful career that enhances professional and personal development. That is why we foster a culture of belonging and inclusiveness where your voice is valuable. A great customer experience starts with a great people experience, and we’re proud to have been recognised by multiple industry bodies for our progressive workplace culture.

As a Brown Thomas Arnotts team member, you will benefit from:

  • Competitive Salary
  • Contributory Pension Scheme
  • Competitive annual leave entitlement
  • Team Member discount across the world’s most iconic brands
  • Recognition Days for Volunteering & Wellbeing
  • Wellbeing Initiatives
  • Extensive Learning & Development Offerings
  • Leading Talent Programmes
  • Flexible Working Model
  • Additional Benefits

KNOW HOW WE WORK

Experience is our business Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

We Are More Than Shops: We create enjoyable places, to excite, where people socialise, discover, learn and are inspired, and where local communities are enriched.

We are Curators: Our unique range of product and services are key to the sense of excitement that Brown Thomas Arnotts is renowned for, whether for a special day or every day, things that make our customer’s lives better.

We Care for Our People: We believe a great customer experience starts with a great people experience. That is why we promote a culture where talent is nurtured and where creativity and learning are valued.

We Succeed by Working Sustainably: We are community-focused and our aim is to cultivate retail environments that are conscious, considerate and commercial.

Brown Thomas Arnotts is an equal opportunity employer committed to fostering a diverse and inclusive workplace where culture and creativity come together. Our future success depends on the perspectives and contributions of all team members – their diverse backgrounds, abilities and experiences make our business stronger. We don’t discriminate on the basis of gender, marital status, family status, age, disability, sexual orientation, race, religion, and / or membership of the Travelling community.

We aim to ensure the candidate experience is accessible to all and every new team member who joins Brown Thomas Arnotts can expect to become part of a progressive community where different backgrounds, views & personalities aren’t just welcomed – they’re positively nurtured. After all, we want you to bring your whole self to work. Please contact us at careers@brownthomas.ietorequest accommodation.

Brown Thomas Arnotts

About Brown Thomas Arnotts

Brown Thomas Arnotts is Ireland's leading luxury fashion retailer. We're a retail world built on iconic firsts, famed for the creativity that touches our brands, buildings and experiences. We’re always challenging ourselves to make every experience more special and unique for our customers and our people. Supported by strong family foundations that inspire us to create something that lasts. Because we care about the tomorrow we’re carving out.

Discover more about Brown Thomas Arnotts' Vision, Purpose & Values by visiting our Life page.

Brown Thomas

Established in 1849, Brown Thomas was from the outset, a name that is synonymous with luxury, integrity and beauty. Today the Brown Thomas ethos finds expression through its many departments, each individually designed with the very best retail experience in mind. There are five iconic Brown Thomas department stores in Dublin, Dundrum, Cork, Limerick and Galway and one BT2 branded fashion store in Blanchardstown Shopping Centre.

Arnotts

Arnotts is Ireland’s oldest and largest department store having opened its decorative, brass-clad doors way back in 1843 and since then has developed the premises into the 300,000 sq. foot store as it stands today. A reliable family favourite with both Irish and international visitors, Arnotts boasts a broad collection of designer brands in fashion, beauty, homewares and more. The store is also home to numerous restaurants, and an unparalleled range of in-store services.

2024

ACCREDITED

KeepWell Mark

Investors in Diversity Gold

WINNER

LGBTQ+ Inclusion Award, National Diversity and Inclusion Awards

Best Use of Technology in HR, HR Champion Awards

Excellence in Workplace Diversity, Culture, & Inclusion, Workplace Excellence Awards

Excellence in Learning & Development, Workplace Excellence Awards

Best Use of Technology Initiative, Workplace Excellence Awards

Industry
Retail & Ecommerce
Company Size
501-1,000 employees
Headquarters
Dublin, IE
Year Founded
1843
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