Dyson Korea, as well as Global is growing rapidly by superior and innovative technologies delivered to market and challenging the status quo. We don’t rest, we work for continuous and high growth, and therefore, we have many new technologies to deliver to market.
Korea is one of the most important countries for Dyson not only due to its sizeable business but also strategic importance of very competitive electric appliance market.
As a junior member of the Korea Beauty Category team and reporting into the Senior Category Manager who is responsible for KR Beauty business, this role executes marketing activities based on the Dyson Beauty strategy.
The Dyson category team is responsible for a category business from its top-bottom line. The role of the Category Executive Hair Care is beyond branding, product marketing, or marketing communication, it is expected to develop strategy with deep understanding of market, competitions, retail, and customers and then lead execution working with a wide range of stakeholders not only in the marketing team but also with logistics, sales, finance, etc. The team needs to work as a true business leader for the business.
The Senior Category Executive, Hair Care will work together with the Beauty Category Team and with the Group (Global Category Team) in the below areas.
Main responsibilities include but not limited to:-
Develop marketing execution plans accordingly to meet our vision and objectives in short term and long term
Work with Beauty team to define existing and new consumer target(s) and segments and develop propositions and programs to drive business within them
Execute marketing plans for Beauty to differentiate Dyson, build brand equity and drive consumer purchase
Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
Deliver program of marketing activity leading asset creation and execution of the marketing campaign for Beauty
Collaborate with internal and external partners to contribute execution of go-to-market strategies, ongoing support including new product launches, advertising creative, media planning, channel strategies, public relations, point of sale, promotions etc.
Plan social & influencer contents with Media team
Coordinate all stakeholders to execute entire category marketing plan. Retail marketing, Media team, Retail development, CoE creative, agency, sales (both direct and indirect channels), training, etc.
Encourage and support stakeholders in executions and take responsibility on outputs
To be successful in this role you will be a team player who is flexible, patient and open to new ideas. You are able to work cross functionally and manage stakeholders competently. You have a strong aptitude in analytics and strategic thinking, inter-personal communication; clear and concise at all levels.
Previous skills & experience:-
+4-7years of marketing experience required; some of which must be with a strong consumer brand
In-depth understanding of brand marketing from the concept to execution
Hands-on experience of planning and operating marketing campaign, media and contents
Fluency in English is mandatory
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
