Job Description

Senior Casino Content Executive

Job title: Senior Casino Content Executive

Location: Malta

of the role:

You will take ownership of localised games and product experiences that bring the Betfair International brand to life across every product touch point. Reporting to the Casino Content Manager, you will collaborate with the wider Product team and key stakeholders across Commercial, Technology, Marketing, Compliance, Insight, Design and Operations to drive the Betfair content roadmap. You will define and execute the roadmap for how the Betfair International business leverages its game portfolio and supplier partnerships — both in-house and external — to build a differentiated, market-leading, mobile-first gaming offering across multiple countries and the full range of International Casino products.

What you'll do:

We are growing faster than ever and have ambitious plans to transform our customer experience and make step changes in our product offering around the globe. We are making significant investment in our Gaming experience and need a senior operator who can shape, influence and deliver at pace.

• Lead the delivery of the International Gaming content roadmap, working alongside senior stakeholders to define how content is brought to life through merchandising, new features and functionality

• Drive optimisation of Betfair International Gaming Product across our range of sites and apps, owning commercial outcomes and customer experience improvements

• Ensure full compliance and localisation for all gaming products across selected markets, acting as a subject matter expert on regulatory requirements

• Own and evolve a roadmap of in-house and third-party games — governing release, promotion and optimisation based on rigorous performance analysis; lead and deepen strategic relationships with Casino game suppliers

• Define and optimise Betfair International website content positioning and site layouts, influencing Product, Commercial and Operations stakeholders to maximise financial performance through game range and placement

• Own the relationship with International Gaming Operations, setting standards for the resolution of customer queries and issues relating to Casino content

• Provide senior-level reporting on product and content performance, presenting delivery progress and strategic recommendations to management

What you'll bring:

• Minimum 5 years' experience in an e-commerce or m-commerce environment, with a track record in a senior B2C product or content role

• A proven leader who operates with autonomy and drives results across complex, matrixed organisations; skilled at building and maintaining senior stakeholder relationships across remote and international teams

• Advanced analytical capability — able to turn performance data into strategic insight, identify material value creation opportunities and lead process improvements

• Strong executive communication skills, including presenting to senior leadership and producing high-quality reporting and strategic documentation

• Deep expertise in the regulatory, cultural and product landscape across multiple international gaming markets

• Established knowledge of the real money gaming supplier and competitor landscape, with existing supplier relationships considered a strong advantage

• Fluency in English is essential; proficiency in Portuguese, Spanish or Italian is a significant advantage

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.comYour journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.