Job Description

If you’re after impact, there’s no other organisation in Australia that delivers work on this scale.

You're ready to help shape our narrative. Your expertise will amplify the impact of initiatives, foster public trust and ensure our stakeholders are engaged and empowered by what we do.

In this role, you'll:

Report to the Campaigns Manager, you will support the delivery of operator‑specific programs of work by managing end‑to‑end delivery of campaigns contributing to multimillion‑dollar, state‑wide programs, ensuring strong governance, performance tracking and optimisation.

You will be responsible for developing campaign briefs and plans (for approval), coordinating delivery, managing agencies, overseeing production and distribution of campaign assets, and tracking performance using research and data. You will also support the Campaigns Manager and wider team with reporting, governance, financial processes and ad hoc requests.

You will apply strategic thinking to campaign planning and execution, including reviewing, interpreting and challenging media plans to ensure investment aligns with objectives, audiences, channels and performance expectations.

For more information on this position and business unit, view the and information pack

About you

You are an experienced marketing professional who thrives in fast‑paced environments and is comfortable managing campaigns from concept through to evaluation.

You will have:

• A Bachelor qualification in marketing, communications, public relations, or equivalent experience
• A minimum of five years’ experience in end‑to‑end campaign delivery
• Experience delivering behaviour change campaigns, ideally in roads or maritime safety
• Strong experience across paid media, including outdoor advertising
• Demonstrated ability to read, interpret and assess media plans, with an understanding of media strategy, channel selection and spend optimisation
• Proven ability to use research and data to inform briefs, measure performance and optimise campaigns
• Experience working with agencies and senior stakeholders
• Strong communication skills and the ability to navigate complex environments and tight deadlines

Who we are

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.

Join us

Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers

Flexible work options may be available. Learn more via Flexible work options and policy

Apply today

Applications close 11:59 PM, Tuesday 2nd June 2026

For more information about this role, please contact JENNIFER.FOGARTY@TRANSPORT.NSW.GOV.AU.

Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal People or Supporting People with Disability for more information or speak to your talent team member to arrange any adjustments to how you interact with us.

Learn more about how to apply via Our recruitment process | Transport for NSW

#LI-Hybrid