Job Description

SENIOR CAMPAIGN MANAGER (F/M)

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SENIOR CAMPAIGN MANAGER–B2PRO(F/M)

MICHELIN LIFESTYLE

CONTEXTOF THE JOB

Within the Michelin Group, theBusinessLineLifestyleis structured around severalbrandsMichelinGuide (restaurantsand hotelsselection),TabletHotels(hotels selection),RobertParkerWine Advocate(Wine selection),ViaMichelinandLicensing

TheBusiness Line Lifestyleis undergoingsome major evolutions The recent period of restructuring combined with the expansion of its international footprint has resulted in asignificant improvement in its economic performance.

Whilebuilding onits B2B foundations, today's growth strategy also aims toleverageour distinctive assets and focus on B2C& B2PRO (restaurants & hotels professionals)to drive brand preference and customer engagement. Tothis end, Michelin Lifestyle is recruiting atalentedSenior Campaign Managerto help drive innovative and impactful campaignsfor the B2PRO segments.

JOBPROFILE

Reporting to theHead ofB2PRO Acceleration Plan,youwillbe responsible fordefiningand managing end-to-end campaign strategies, from concept creation to execution, ensuring each action aligns with the brand’s goals and delivers upon the businessobjectives You will be working closely with teams from different departments, such asdata, product,sales, and creativeto create persuasive messaging and engaging materials that will appeal to the target audience.

MAINEXPECTED ACTIVITIES

• Drive the definition, development and implementationofomni-channelcampaignstoenhance brand awareness,increaseprofessionals’engagement and revenue generation

• Collaborate with the Marketing and Business team to define campaign goals, target audience, messaging

• Leverageknowledge of thehospitalityindustry,analyticsand experimentation capabilities to build innovative communication strategies toincrease engagement

• Liaise with multiplestakeholdersto ensure consistency and make sure that the campaigns are aligned with the Business Lineobjectives

• Securethat best-in-class analytical techniques (datamining, segmentation, predictive modelling) are applied to continuously improve campaign strategy and results

• Lead cross-functional team projects across a wide range of stakeholders, clearly aligning business and data needs to meet engagement requirements

• Overseebudgeting and resource allocation forcampaign initiatives

KEY EXPERIENCES

• A proventrack recordofsuccessfullymanagingCampaignandCustomer loyalty

• Ability to work with various internal and external stakeholders on a diverse range of taskstodeliver meaningful results on time and within budget

• Experience in cross channel marketing campaigns: including direct mail, website,App, emailmarketingand social media

• Experience in the hospitality industryis a plus.

REQUIREMENTS

Education and Experience

• Master’s degree in marketing digital, Communications,Businessor a related field.

• Minimumof5years of experience in Campaign Management

Skills and competencies

• Experience in campaign management and data analysis

• Focus on enhancing personalization and omnichannel strategies

• Ability to drivecampaignsimprovements and manage multiple projects

• Proficiencyin Microsoft Office Suite and project management tools

• English: C1 levelrequired

• French: C1 level required

• Knowledge of theImaginotool for campaign management is a plus.

Personal attributes

• Strategic thinker with a results-oriented mindsetto aligncampaignswith business goals

• Excellentconversational and problem-solving skills, with the ability to convey complex information clearly and concisely

• Creative and customer-centric minded

• Ability to analyze data and insights to inform decisions and improve campaigns

• Ability to build relationships at all levels of the organization

• Enthusiastic and motivated by challenges

• Flexibility to handle the role’sadditionalduties, ifany

Position based in Boulogne-Billancourt

Package 55 to 58k€ + bonus, depending on profile and experience.

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Michelin, entreprise engagée dans la mobilité durable et reconnue pour ses actions en faveur de l'expérience employé !

• Une note de 99/100 à l’index de l’égalité femmes-hommes
• Entreprise « Handi accueillante », avec un réseau de référents et ambassadeurs Handicap pour vous accompagner
• 83,5% de taux d’engagement de nos employés
• 94,6% des stagiaires et alternants nous recommandent, label "Happy Trainees" depuis 9 années consécutives
• Classé parmi les groupes du CAC 40 les plus engagés selon les Bac+5 à l’index RSE Universum 2023
• Parmi les 100 entreprises les plus attractives pour les étudiants et actifs BAC+2/3 au classement Universum 2023
• N°1 des entreprises de plus de 500 stagiaires et alternants qui rémunèrent le mieux au Classement HappyTrainees® Rémunération 2023
• Dans le Top 10 des meilleurs employeurs en France au classement Glassdoor 2023
• Dans le top 3 des entreprises du secteur « Automobile / Equipementier » en matière d’attractivité employeur à l’édition 2024 du Palmarès @EPOKA @GROUPE IFOP @Occurrence

Pour en savoir plus sur le Groupe :https://recrutement.michelin.fr

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