Job Description

Hearst Television is seeking a Senior Campaign Manager to oversee the delivery, optimization, and strategic growth of digital advertising campaigns across multiple channels. This senior-level role provides leadership across campaign operations, partners closely with sales and clients, and drives process improvements that elevate performance and operational excellence. This role reports to the Director, Digital Advertising Operations. The ideal candidate brings deep technical expertise, strong analytical capabilities, and the ability to influence teams and stakeholders across the organization.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Key Responsibilities

• Strategic Campaign Leadership

  • Oversee the planning, execution, and optimization of campaigns across ad servers and DSPs, ensuring accuracy, efficiency, and alignment with client objectives.

  • Serve as the primary escalation point for complex trafficking, tracking, and performance issues, guiding teams toward effective resolutions.

  • Develop and implement advanced optimization strategies to improve KPIs, maximize delivery, and drive measurable impact for clients.

  • Partner with sales leadership, station leads, and client teams to provide proactive guidance, performance updates, and strategic recommendations.

  • Lead strategic reviews of campaign pipelines and pacing, identifying risks, opportunities, and corrective action plans.

  • Maintain subject-matter expertise across On-Site, Audience Extension, Social, Native, and emerging product solutions.

• Team Leadership & Cross-Functional Management

  • Mentor and coach a team of Campaign Specialists fostering skill development, operational rigor, and consistent best practices.

  • Help define team workflows, QA processes, and troubleshooting frameworks that improve efficiency and reduce errors.

  • Collaborate with Product, Operations, and Platforms teams to enhance tools, processes, and platform capabilities.

  • Support cross-market training initiatives related to campaign setup, optimization, and performance insights.

• Reporting, Insights & Communication

  • Oversee the creation of performance reporting with meaningful insights, trend analysis, and actionable plans that support client goals.

  • Present data-backed narratives to executive stakeholders and client teams, demonstrating clear command of performance drivers and recommendations.

  • Identify macro-level trends across markets to inform future proposals, product strategy, and best practices.

  • Partner with Finance and Operations to ensure accurate monthly billing, reconcile discrepancies, and improve operational handoffs.

Qualifications

• 7+ years of experience in digital advertising, campaign management, or AdOps, including leadership or team oversight responsibilities.

• Advanced analytical and reporting skills with proficiency in dashboards and Excel/Google Sheets.

• Deep understanding of trafficking workflows, pixels, UTMs, and third-party tracking tools.

• Excellent communication, stakeholder management, and client-facing skills.

• Demonstrated ability to lead multiple complex initiatives simultaneously in a fast-paced environment.

• Proven ability to mentor talent, refine processes, and drive cross-functional alignment.

• Experience with brand safety, verification, measurement, and attribution platforms.

• Background working in an agency, publisher, or large media organization.

• Broader understanding of digital strategy, including SEO/SEM, paid social, content marketing, and audience targeting.

• Familiarity with emerging ad tech, privacy trends, and performance optimization tools.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Compensation

The estimated base salary range for this role is between $120,000 and $140,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.