Job Description

Citizens Bank is executing a multi ‑year transformation of its retail branch network, with significant investment in physical footprint actions including branch reformats, refreshes, closures, de novos, and changes to staffing models and operating hours. The Senior Business Insights Analyst, Branch Network Distribution will play a critical role in evaluating whether these actions are delivering their intended outcomes and in testing new ideas before broader implementation.

This role focuses on branch action analytics, experimentation, and impact measurement. The analyst will design analytical approaches to assess the effectiveness of network actions, partner with business leaders to frame test ‑and ‑learn agendas, and quantify the marketing and customer value of the physical distribution network. The role works closely with senior leaders across Distribution Transformation, Retail Banking, and the Consumer Bank.

This is a hands ‑on analytical role requiring strong causal thinking, business judgment, and the ability to translate complex analysis into clear, executive ‑ready insights.

Key Responsibilities

• Branch Action Analytics & Impact Measurement
  • Lead the analytical design and execution required to measure the impact of branch network actions, including reformats, refreshes, closures, de novos, and operational changes such as staffing levels and hours.
  • Deliver high ‑quality insights that anticipate stakeholder questions and clearly assess whether actions are driving intended outcomes across customer behavior, productivity, financial performance, and growth.
  • Apply strong analytical judgment to isolate causal impact, accounting for market conditions, seasonality, and overlapping initiatives.
• Experimentation, Testing & Test ‑and ‑Learn Leadership
  • Partner with Distribution and Retail leaders to define test ‑and ‑learn agendas that pressure ‑test ideas before broader implementation.
  • Design experiments and pilots with clear success metrics, control groups, and evaluation frameworks that enable credible, decision ‑ready conclusions.
  • Translate test results into clear recommendations on whether to scale, refine, or discontinue initiatives, with explicit implications and trade ‑offs.
• Physical Network Marketing Value Analysis
  • Analyze the physical branch network as a customer acquisition and brand asset, quantifying its impact on awareness, consideration, acquisition, and relationship deepening.
  • Assess how branch presence, format, and investment influence customer behavior across channels and over time.
  • Partner closely with Marketing, Finance, and Distribution teams to integrate physical network value into broader growth, investment, and prioritization decisions.
• Data Knowledge, Wrangling & Analytical Execution
  • Develop deep domain knowledge of branch, customer, marketing, and financial data to support robust analysis.
  • Use advanced SQL and tools such as Alteryx (or equivalent) to prepare clean, well ‑structured datasets that support repeatable analysis and experimentation.
  • Ensure analytical rigor, metric consistency, and transparency in assumptions and methodology.
• Business Partnering & Influence
  • Serve as a trusted analytical partner to senior leaders across Distribution Transformation, Retail Banking, and the Consumer Bank.
  • Frame complex analyses into clear business narratives that influence decisions and drive action.
  • Provide thoughtful, practical recommendations grounded in data and aligned to strategic priorities.
• People & Project Leadership
  • Lead analytical initiatives end ‑to ‑end, including scoping, project planning, execution, and delivery.
  • Develop project schedules, manage dependencies, and provide clear, proactive status updates.
  • Mentor and coach junior analysts, raising overall capability in experimentation, impact measurement, and analytical thinking.
• Executive Communication
  • Produce polished, executive ‑ready materials that clearly communicate findings, confidence levels, and implications.
  • Distill complex experimental and impact analyses into concise, decision ‑focused messages for senior leadership.
• Ways of Working, Ownership & Continuous Improvement
  • Operate independently with strong ownership, accountability, and follow ‑through.
  • Continuously improve analytical approaches, testing frameworks, and decision support tools.
  • Actively adopt GenAI and emerging analytical tools to increase speed, accuracy, and scalability while maintaining strong governance and judgment.

Qualifications

• 5+ years of experience in analytics, business intelligence, strategy, or a related role; financial services or retail banking experience preferred.
• Strong experience with impact analysis, experimentation, or test ‑and ‑learn approaches in a complex business environment.
• Advanced SQL proficiency; experience with data preparation and analytical tools such as Alteryx preferred.
• Ability to reason about causality, control for external factors, and interpret results responsibly.
• Experience leading analytical projects and mentoring junior team members.
• Bachelor’s degree in Business, Economics, Finance, Analytics, or a related field; advanced degree a plus.

Leadership & Soft Skills

• Analytically rigorous — designs analyses that answer the right questions, not just the easy ones.
• Strong business judgment — understands how analysis connects to real ‑world decisions and execution.
• Executive ‑ready communicator — clearly conveys findings, implications, and confidence levels to senior leaders.
• Self ‑directed — takes ownership, prioritizes effectively, and drives work forward without close oversight.
• Collaborative — partners effectively across Distribution, Marketing, Finance, and Retail teams.
• Intellectually curious — eager to test ideas, learn from outcomes, and continuously improve how the network drives growth.

• Preferred Qualifications
  • Master’s Degree in Business Administration

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: Monday - Friday
• Hybrid: 4 days per week on site, 1 day per week remote

PayTransparency

The salary range for this position is $110,000 - $135,000, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

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Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.