Job Description
Senior Business Development & Marketing Manager
Department: Business Development & Marketing
Employment Type: Full Time
Location: London
Why Bates Wells?
We’re an award‑winning, purpose‑driven City law firm. We were the first UK law firm to become a B Corp and are the highest‑scoring global law firm in the B Corp community. Globally recognised as the market‑leading UK firm for charities and purpose‑driven organisations, our commercial teams are also using law as a force for good and driving change from the inside out.
Our values are key to our success, and you’ll be able to make a real impact from day one.
Come and join the firm with a standout and authentic commitment to a triple bottom line, where we never prioritise profit over people and planet.
The Role
We’re seeking a Senior Business Development & Marketing Manager to join our busy BDM team. The successful candidate will bring a broad marketing and business development background within a law firm environment, operating at manager or senior manager level.
You will understand how to externalise and add commercial value to our leading legal expertise, and recognise the importance of high-quality client and market intelligence in maintaining our position as thought leaders. You will have a strong understanding of Purpose & Impact and how this can be effectively communicated to relevant client groups.
You will also appreciate the relationship between internal and external communications, with the expertise to keep key channels for both relevant, engaging and up to date. Experience of advising, working with and reporting to senior stakeholders is essential, alongside a track record of delivering key products and services that drive revenue.
Key Responsibilities
In this position you will:
- Work alongside the BDMD and wider BDM team to deliver the BDM strategy to our key stakeholders
- Work alongside the BDMD to deliver key strategic projects identified to increase revenue, e.g. new client type and sector focus initiatives
- Be responsible for driving the development of our key internal and external communications channels including the new website, the Beat and While You Were Working
- Work with key stakeholders to deliver our annual Impact Report
- Be a key member of the Climate and Nature Group, P&I Board and EDI focus groups to ensure consistency of activity and output across these key areas of the business
- Work with partners and other senior stakeholders to shape and deliver business development and marketing plans for priority practices, sectors and client groups, with a clear focus on profile, pipeline and revenue growth
- Play a key role in supporting the BDM team with development of the firm Key Client Programme, including partner-led account planning and client growth objectives at team level
- Lead the development and delivery of integrated business development and marketing campaigns, working with partners and colleagues across the firm to turn market insight into targeted activity and commercial opportunities
- Act as a strategic adviser to partners and senior colleagues on business development and marketing priorities, including profile-raising activity, market positioning, cross-selling opportunities and plans for growth
- Work alongside the BDMD to deliver client satisfaction projects to measure our impact in the market and ways in which we can be better
- Use market intelligence to identify hot topics that will affect our clients and support the creation of campaigns to inform and educate our clients
- Develop and manage our awards strategy to further promote the work that we do and the Bates Wells brand.
About our BDM team
We’re a collaborative and supportive team that enjoys a fast-paced, fun working environment. Teamwork and enthusiasm are key for us.
We work with stakeholders at all levels of the firm and we’re passionate about the Bates Wells focus on wider positive impact. We all work together to achieve the common goal of promoting and growing the amazing work that Bates Wells does on a daily basis.
Benefits
Impact-Driven Purpose
We align profit with social purpose to create lasting positive impact for our people, communities, and planet.
Committed to the Climate
Through our Climate Programme, we reduce environmental impact and drive a just transition to net zero.
Championing Inclusion
We foster a diverse, inclusive culture where creativity and innovation thrive.
Flexible and Hybrid Working
Our hybrid model supports balance, with part-time options and at least two office days weekly.
Progressive Benefits
We offer green pensions, IVF support, private healthcare, and more for your well-being and growth.
