Job Description

Senior Business Development Manager/Business Development Director– Public Sector, Northern England

Content Guru is a leading global provider of enterprise cloud Customer Experience (CX) and contact centre solutions, and we are at the forefront of the Generative AI evolution.

We’re looking for a dynamic and strategic Senior BDM/BDD – Public Sector to join our Northern England sales team and help expand our presence across Health, Central Government, Local Authorities, and broader public sector markets. If you thrive on building relationships, closing complex public sector deals, and delivering value in a fast-paced technology environment, we’d love to hear from you.

What we are looking for…

We’re seeking a commercially focused individual with a proven track record of selling into public sector organisations You’ll take ownership of the full sales cycle—identifying, qualifying, and closing new opportunities—while building strong partnerships with public sector stakeholders and navigating government procurement processes.

Location…

This role is remote, but you will be expected to visit our Glasgow and Bracknell offices as and when required. The role also includes regular travel to client sites and partner events.

Key responsibilities of the role…

Strategic Sales & Planning:

• Achieve and exceed monthly, quarterly, and annual sales targets
• Develop and execute strategic account plans within the public sector
• Identify, qualify, and progress opportunities through a structured sales process
• Accurately forecast pipeline activity and maintain CRM records

Customer Engagement:

• Build long-term relationships with key public sector decision-makers, influencers, and senior stakeholders
• Present compelling proposals and tailored solutions that align with public service priorities
• Manage expectations during presales, procurement, delivery, and aftercare
• Promote additional services and identify opportunities for account expansion

Bid & Proposal Management:

• Lead and contribute to RFP responses and complex deal structures within government frameworks
• Coordinate internal stakeholders and virtual bid teams to deliver quality submissions on time
• Qualify opportunities and mitigate risks early in the public procurement process

Product & Market Expertise:

• Maintain a deep understanding of Content Guru’s storm® platform and its relevance to public sector needs
• Stay informed of public sector procurement regulations, funding cycles, and compliance requirements
• Deliver solution demonstrations and articulate the business value of our platform to public sector audiences
• Collaborate with marketing and contribute thought leadership where appropriate

About you…

• Bachelor’s degree or equivalent professional experience
• A minimum of 5 years’ experience closing complex public sector
• Strong knowledge of government procurement processes and public sector contracting
• Experience selling to senior-level executives in public sector agencies
• Proven ability to meet and exceed revenue targets
• Skilled in account planning, negotiation, and consultative selling
• Experience with CRM tools and sales forecasting
• Excellent communication and presentation skills
• Detail-oriented with a strong commercial mindset
• Experience in SaaS, cloud, or IT services preferred

About the Company…

Content Guru is the largest privately owned provider of Contact Centre as a Service (CCaaS) in Europe. With modern, vibrant offices in the UK, Germany, Japan, the Netherlands, Portugal, and the US, our award-winning cloud technology powers mission-critical services for some of the world’s biggest organisations.

Our goal is to enhance the way the world communicates, enabling seamless interactions across voice, video, chat, email, and more.

We are an equal opportunities employer and consider all qualified applicants regardless of race, gender, religion, orientation, disability, or any other protected characteristic. We are committed to creating an inclusive workplace where individuals can thrive and grow.