Job Description

Senior Business Development Manager

Location: Malta or Cyprus

Company: SiGMA Group

About SiGMA Group:

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 400 professionals across six global offices, including Malta, Cyprus, Serbia, Armenia, Brazil, and the Philippines.

SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media. It is best known for its marquee summits, such as SiGMA World in Rome, and initiatives like the SiGMA Foundation. The company’s culture champions inclusivity, sustainability, and collaboration.

About the Role:

We’re looking for an experienced SaaS sales professional to join us at an early stage of a new technology business and play a key role in building its commercial growth.

This is a hands-on role for someone who is excited by the opportunity to build something from the ground up. You will identify new markets and customer segments, develop relationships with senior decision-makers, build a strong sales pipeline, and personally lead high-value opportunities through to close.

Beyond sales, you will contribute to the wider commercial direction of the business. You’ll help identify the right markets to target, shape the go-to-market approach, refine the commercial proposition, and bring valuable insight from the market and customers back into the business.

This is an opportunity for someone who combines strong sales execution with a broader commercial mindset and wants to have a real impact on the growth of an emerging SaaS business.

Key Responsibilities:

• Drive new business sales and revenue growth for a SaaS product.
• Identify and develop new markets, industries, customer segments and commercial opportunities.
• Build a strong pipeline of qualified enterprise and strategic opportunities.
• Own the full B2B sales cycle, from prospecting and qualification through product demonstrations, proposals, negotiations and closing.
• Personally lead and close high-value and complex sales opportunities.
• Build strong relationships with senior decision-makers and key stakeholders across prospective client organisations.
• Develop and execute account and market development strategies to open new revenue streams.
• Research target markets, customer needs, competitors and emerging trends to identify opportunities for growth.
• Contribute to the development of the commercial strategy and go-to-market approach.
• Help shape the positioning, value proposition and commercial proposition based on market opportunities and customer needs.
• Gather client and market feedback and translate it into actionable insights for product, marketing and leadership teams.
• Work closely with product, marketing and commercial stakeholders to support product positioning, market expansion and customer acquisition.
• Help establish effective sales processes and commercial practices as the business grows.
• Contribute to building the future commercial function and play an active role in its development.
• Represent the business in meetings, industry events and other relevant commercial activities.
• Consistently work towards agreed revenue and business development targets.
  

What We’re Looking For:

• Significant experience in B2B SaaS, HR Tech, EdTech or a similar technology environment.
• A strong track record of winning new business and closing significant B2B deals.
• Proven experience in enterprise or complex sales, ideally involving senior decision-makers and longer sales cycles.
• Experience opening new markets, developing new revenue streams or taking a product into new customer segments.
• Strong understanding of SaaS business models and the ability to understand and communicate the commercial value of a technology product.
• Experience working in a growth-stage environment where processes, markets and commercial strategies are still being developed is highly desirable.
• Strong commercial acumen and confidence in leading negotiations and closing deals.
• Ability to combine strategic thinking with a very hands-on approach to sales.
• Entrepreneurial mindset and genuine hunger to build something new.
• Comfortable operating with a high level of ownership and autonomy.
• Strong communication, presentation and relationship-building skills.
• Ability to build credibility quickly with senior stakeholders and establish long-term client relationships.
• Ability to turn market and customer feedback into clear commercial and product insights.
• Strong collaboration skills and the ability to work closely with senior leadership and cross-functional teams.

Why SiGMA Group?

• Build something from the ground up – Join an early-stage technology business and play a key role in shaping its commercial growth.
• Make a visible impact – Your work will directly contribute to developing new markets, winning major clients and building a new commercial function.
• Grow with us – Be part of SiGMA’s global expansion and make your mark.
• Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
• Travel perks – Visit our international offices and attend industry events worldwide.
• Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance check-ins. (T&Cs apply)