Initiate International

Senior Business Development Manager

Initiate International  •  Cape Town, ZA (Remote)  •  5 days ago
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Job Description

Drive the Growth of a Global iGaming Leader Across Africa

Are you a commercially driven iGaming sales professional with an established network across the African gaming industry?

Our client, a globally recognised technology provider in the iGaming sector, is looking for an experienced Senior Business Development Manager to accelerate its expansion across Africa. This is an opportunity to play a key role in introducing industry-leading gaming solutions to operators throughout one of the world's fastest-growing regulated markets.

If you thrive on building strategic partnerships, closing complex B2B deals, and representing a respected international brand, we'd love to hear from you.

The Opportunity

As the Senior Business Development Manager, you'll take ownership of developing new business opportunities across African markets, managing the complete sales journey from initial engagement through to signed partnership.

Working alongside international product, legal, compliance, and technical teams, you'll help deliver tailored commercial solutions while contributing to the company's long-term growth strategy across the region.

What You'll Be Doing

  • Develop and execute a strategic business development plan across African iGaming markets.
  • Manage the full B2B sales lifecycle, from prospecting and qualification through to demonstrations, commercial negotiations, and contract closure.
  • Build and maintain a healthy pipeline through proactive lead generation, market research, industry networking, referrals, and inbound enquiries.
  • Create compelling commercial proposals and presentations tailored to individual operator requirements.
  • Represent the business at major iGaming conferences, exhibitions, and networking events across Africa and internationally.
  • Build strong relationships with operators, strategic partners, and key industry stakeholders.
  • Maintain accurate CRM records, ensuring pipeline activity, forecasts, and opportunities remain up to date.
  • Work closely with cross-functional teams to ensure seamless onboarding and successful delivery for new clients.
  • Support regional commercial planning, pricing strategies, and partnership initiatives.
  • Produce accurate commercial documentation while maintaining exceptional attention to detail throughout the sales process.

What We're Looking For

  • Extensive experience in a senior Business Development or B2B Sales role within the iGaming industry.
  • Proven success selling gaming platforms, aggregation, casino technology, or related iGaming solutions into African markets.
  • A strong existing network of African operators, regulators, affiliates, or key industry contacts.
  • Solid understanding of regulatory frameworks and licensing requirements across multiple African jurisdictions.
  • Demonstrated ability to independently generate leads, build sales pipelines, and consistently close high-value commercial agreements.
  • Experience managing complex international sales cycles from initial engagement through to signed contracts.
  • Excellent commercial negotiation and relationship-building skills.
  • Highly organised with strong attention to detail.
  • Fluent English communication skills (written and verbal).
  • Willingness to travel regularly throughout Africa and Europe.

Bonus Points If You Have

  • Professional working proficiency in French.
  • Experience working across multiple regulated African gaming markets.

What's On Offer

  • Fully remote working environment with flexible working hours.
  • Comprehensive private medical insurance.
  • Additional annual leave day each year.
  • Sports and wellness allowance.
  • Employee wellbeing and mental health programme.
  • Complimentary English language lessons.
  • Attractive employee referral incentives.
  • Ongoing professional development, internal learning opportunities, and attendance at leading international iGaming conferences.

Ready to Take the Next Step?
Apply now by sending your CV to contact@initiateinternational.com for this Senior Business Development Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.

Initiate International

About Initiate International

Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.

Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.

Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.

One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Johannesburg, ZA
Year Founded
2007
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