The Senior Business Analyst supports the planning, development, and optimization of Northwell Health’s public-facing websites and digital experiences. This role bridges business objectives and technical implementation partnering with the web development, UX, and content teams to translate business needs into actionable requirements and deliver exceptional digital experiences for patients, caregivers, and the community.
Highly Preferred:
Strategic Digital Alignment: Demonstrated experience partnering with senior digital leadership to align website initiatives with broader organizational objectives and digital strategy, ensuring all web efforts drive measurable business value.
Requirements Gathering & Documentation: Proven ability to collaborate with diverse internal stakeholders to elicit, document, and prioritize both business and technical requirements for web features, enhancements, and third-party integrations.
User Story & Process Design Proficiency: Strong track record of developing clear, actionable user stories, well-defined acceptance criteria, and detailed process flows that effectively guide web development teams toward successful delivery.
Data-Driven Website Optimization: Experience analyzing website functionality, performance metrics, and user behavior patterns to identify actionable opportunities for improvement, including supporting A/B testing, personalization strategies, and accessibility compliance initiatives.
Cross-Functional Governance & Compliance Coordination: Ability to coordinate effectively across IT, marketing, and compliance teams to ensure all web projects adhere to organizational governance frameworks, security protocols, and regulatory requirements.
Agile Product Backlog Management: Demonstrated skill in managing and continuously refining a web product backlog — prioritizing work to ensure the timely delivery of high-quality digital solutions that align with stakeholder expectations and business priorities.
Agile Ceremony Facilitation: Hands-on experience facilitating sprint planning sessions, retrospectives, and requirements grooming ceremonies as an integral contributor within Agile development workflows.
Post-Launch Performance Measurement: Proven ability to monitor post-launch outcomes, track key performance indicators (KPIs), and prepare comprehensive reports that clearly articulate the business impact of digital initiatives to leadership and stakeholders.
Business-Technical Liaison Expertise: Exceptional ability to serve as a bridge between business stakeholders and technical development teams, ensuring alignment on scope, priorities, and expectations throughout the entire project lifecycle.
Digital Ecosystem Awareness: Broad understanding of modern web technologies, content management systems, UX/UI principles, and digital marketing platforms that enables informed, strategic decision-making in a fast-evolving digital landscape.
Job Responsibility
Leads the development and ongoing refinement of critical digital processes, identifying and capitalizing on improvement opportunities, particularly as it relates to the automation of processes to drive scaled efficiencies. Analyzes, verifies, tracks and enhances complex digital projects through all phases of the project lifecycle, particularly for long-term efforts with the potential for major business impact.
Collaborates with senior professionals across the organization in the development of methods, techniques and analytical approaches to digital channel operations.
Exercises considerable judgement for decision making on complex issues that impact the department, division and system; collects, analyzes and documents just-in-time and right-sized business requirements; translates into minimum viable product with minimal supervision by department leadership.
Documents epics, user stories, acceptance criteria, test cases, success metrics, and business value.
Documents and communicates clearly and timely with customers on project status and issues.
Responds to business critical site defects on/off hours on a rotating schedule.
Makes quick and accurate decisions with minimal guidance in a fast-paced and flexible delivery environment, regularly operating with wide latitude in determining the appropriate approach.
Provides technical guidance and direction to members of the Digital Channel Operations team, associated contractors and vendors, including the checking and assigning of work to ensure accurate and timely completion of tasks; regularly models/mentors/trains team members on technical skills.
Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.
Job Qualifications:
Highly Preferred:
• Proven experience working on large-scale website platforms (Drupal, Adobe Experience Manager,
Sitecore, or similar CMS).
• Familiarity with Agile/Scrum methodologies and digital analytics tools (e.g., Google Analytics,
Adobe Analytics).
• Strong understanding of user experience principles, accessibility standards (WCAG), and responsive
design.
• Exceptional communication, facilitation, and documentation skills.
• Ability to manage multiple priorities and work collaboratively across technical and business teams.
*Additional Salary Detail
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).
Northwell Health is New York State’s largest health care provider and private employer, with 28 hospitals, about 1,000+ outpatient facilities and more than 16,000 affiliated physicians.
At Northwell, we focus on cultivating an environment that inspires growth, empowers leadership, and encourages breakthroughs, not just in the communities we serve but in the careers of those who make an impact in the lives of so many. We are committed to our mission and our core values – including being Truly Inclusive. We value everyone’s perspectives, backgrounds and experiences. This is demonstrated in the work we do together, and how we care for each other, our patients, their families and the communities we serve.
We care for over two million people annually in the New York metro area and beyond, thanks to philanthropic support from our communities. Our 100,000+ employees – 19,000+ nurses and 5,000+ employed doctors, including members of Northwell Health Physician Partners – are working to change health care for the better.
We’re making breakthroughs in medicine at The Feinstein Institutes for Medical Research. We're training the next generation of medical professionals at the visionary Donald and Barbara Zucker School of Medicine at Hofstra/Northwell and the Hofstra Northwell School of Nursing and Physician Assistant Studies.
For information on our more than 100 medical specialties, visit Northwell.edu and follow us @NorthwellHealth on Facebook, X, Instagram and LinkedIn.
Interested in a career at Northwell Health? Visit Jobs.Northwell.edu and explore our many opportunities.
