dentsu

Senior Business Analyst

dentsu  •  Pune, IN (Onsite)  •  11 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.
51
AI Success™

Job Description

Key Responsibilities

  • Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360, Amazon DSP, CM360, Google Analytics and MMPs.

  • Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.

  • Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.

  • Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.

  • Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.

  • Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.


Technical Skills & Tools

  • DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.

  • Strong media planning, campaign setup, optimization, trafficking, and QA expertise.

  • Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.

  • Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent

dentsu

About dentsu

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Industry
Marketing & Advertising
Company Size
10,000+ employees
Headquarters
Tokyo, JP
Year Founded
Unknown
Social Media