Postcode Lottery Group

Senior Braze Technical Lead – CRM & MarTech

Postcode Lottery Group  •  Edinburgh, GB / Amsterdam, NL (Onsite)  •  9 hours ago
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Job Description

As a Senior Braze Technical Lead, you’ll play a key role in strengthening the CRM and Marketing Technology capabilities for the Postcode Lottery. You’ll take technical ownership of the Braze platform, designing scalable and data-driven customer engagement solutions across email and, over time, push, in-app, SMS, web and Content Cards.

Are you an experienced Braze specialist with a strong background in CRM engineering and marketing technology? Join our team and help us build personalised, reliable and compliant customer journeys across multiple countries and propositions. Your work will directly support our marketing, product, data and engineering teams and every day at work, you’ll be doing your part for all the charities we support.

What you’ll do:

  • Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
  • Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real-time event streaming.
  • Design and implement event tracking, custom attributes and data schemas.
  • Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
  • Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign-testing processes, and address technical debt.
  • Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze-related topics.

You’d describe yourself as follows:

  • 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
  • 3+ years of hands-on experience with Braze; Braze certification is a plus.
  • Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
  • Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
  • Experience with Braze SDK implementations, inbound personalisation and push notifications.
  • Experience with Salesforce Data 360 or another Customer Data Platform, JavaScript, Snowflake or BigQuery, as well as leading or mentoring developers and setting technical standards and best practices.

Salary: A monthly salary indication between €5.500 and €7.000, based on a 40-hour working week.

Join us

We believe an inclusive organisation is the ideal breeding ground for creativity, collaboration and innovation. Employee solidarity is important to us, too. Each of us has a part to play in that – we are the organisation, after all. We strive to make everyone feel at home. That means keeping an open mind and paying attention to each other’s welfare.

Can you see yourself as part of the team? We encourage you to apply – whatever your roots, religion, age, ability to work or life philosophy.

Postcode Lottery Group

About Postcode Lottery Group

At the Postcode Lottery Group, our goal is to turn every home’s postcode into a ticket for good. We want everyone to have the chance to win prizes with their neighbours, while contributing each month to a healthier, fairer and greener world.

That’s what we call the Power of Postcodes.

The support of almost 15 million Postcode Lottery players in the Netherlands, Sweden, Great Britain, Germany and Norway already benefits more than 500 major charities. Thousands of local good causes receive funding too.

Their work is strengthening communities. Protecting nature. Investing in culture. Improving our health and well-being. Safeguarding human rights.

The Postcode Lottery Group’s mission is to raise long-term and flexible funding so charities can achieve the maximum impact.

Every day of the year, our players raise more than €2.5 million for good causes. In 2024, the total was €969 million. And since the first Postcode Lottery was launched in the Netherlands in 1989, more than €15 billion has been donated to charities.

The Postcode Lottery Group is a private company, fully owned by a non-profit foundation and headquartered in Amsterdam. We have been ranked as the third largest private donor in the world, following the Bill and Melinda Gates Foundation and the Wellcome Trust. (World Charity Index, 2021).

Industry
Nonprofit & NGOs
Company Size
51-200 employees
Headquarters
Amsterdam, NL
Year Founded
Unknown
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