Job Description

The Senior Brand Marketing Manager will own how Inc42’s brand and content scale across channels, with direct accountability for social media growth, editorial resonance, campaign amplification, and marketing execution excellence.

This role bridges editorial, social, growth, and marketing operations to ensure Inc42’s storytelling compounds reach, relevance, and authority—without owning subscription or product revenue.

About Inc42

Inc42 is India’s #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions, and told you what's happening deep inside some of the fastest-growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch, and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.

Why This Role Exists

Inc42 operates at the intersection of media, community, events, and brand. At this stage of scale, the brand needs a senior operator who can:

• Translate strong editorial thinking into scalable distribution

• Own social media growth as a first-class outcome

• Build tight feedback loops between content performance and brand decisions

• Bring execution rigor to brand marketing without diluting narrative quality

This role is designed to strengthen influence, reach, and brand resonance, not lifecycle monetisation.

Core Responsibilities

1. Brand Marketing & Campaign Leadership

1. Lead integrated brand campaigns across content, social, partnerships, PR, and events

2. Translate Inc42’s brand narratives into high-impact launches, thematic drops, and ongoing campaigns

3. Ensure consistency of voice, tone, and positioning across all market-facing channels

2. Social Media Growth (Primary Ownership)

1. Own growth, engagement, and narrative quality across LinkedIn, X (Twitter), Instagram, and YouTube

2. Define platform-wise content strategies, formats, and distribution playbooks

3. Work closely with editorial and video teams to scale:

   • Reach

   • Engagement (saves, shares, comments)

   • Follower growth

4. Build and maintain dashboards to track weekly and monthly social performance trends

Social media growth is a core accountability, not a support function.

3. Editorial Impact, Audience Growth & Distribution Outcomes

• Own the end-to-end editorial growth loop:

  • Content → Distribution → Consumption → Learning → Iteration

• Work closely with Editorial, SEO, Social, and Analytics teams to drive:

  • Newsletter subscriber growth

  • Website traffic growth (overall + priority series and content)

  • Repeat readership & session depth

• Build structured feedback loops that go beyond diagnostics and result in:

  • New/evolved editorial series & formats

  • Packaging improvements

  • Distribution strategy shift

4. Marketing Operations & Execution Excellence

• Own marketing planning, prioritisation, and delivery excellence

• Run campaign calendars, retrospectives, and cross-functional coordination

• Establish clarity on:

  • Ownership

  • Timelines

  • Success metrics

• Reduce execution friction across editorial, design, video, growth, and partnerships teams

5. IP Conceptualisation, GTM & Performance Ownership

• Conceptualise new and existing IPs in partnership with Editorial and Leadership:

  • Define the core idea, narrative, audience, and value proposition

  • Ensure IPs are rooted in Inc42’s editorial authority and ecosystem relevance

• Translate IP concepts into clear GTM strategies:

  • Audience segmentation

  • Messaging & positioning

  • Channel strategy (content, social, email, paid, partnerships)

• Own end-to-end marketing performance for IPs, including:

  • Lead generation

  • Registrations & applications

  • Ticket sales

  • Funnel conversion across stages

• Work closely with:

  • Editorial (content & thought leadership)

  • Events & Partnerships (on-ground execution, sponsors)

  • Growth & Performance teams (paid + organic distribution)

• Run post-IP retrospectives to:

  • Analyse funnel drop-offs

  • Identify narrative & distribution wins

  • Improve future IP performance

Explicit Non-Responsibilities

This role does not own:

• Subscription lifecycle, retention, or monetisation

• Pricing, CRM, churn, or LTV optimisation

• Product-led growth or subscription P&L

This clarity is intentional to protect focus and effectiveness.

Success Metrics

Area

Metrics

Social Media

% MoM Engagement Growth & Video Views Growth

Content

% WEU Growth

Editorial Impact

% improvement in top-performing stories

Brand Health

Brand recall and sentiment (quarterly tracking)

Operations

Campaign delivery velocity and on-time execution

IPs

Successful brand recall, deployments and performance outcomes

BrandLabs Marketing

Execution Of Brandlabs Marketing Campaigns

Ideal Candidate Profile

• 7–10 years of experience in brand marketing, content-led growth, or media marketing

• Strong instinct for social platforms, narratives, and distribution mechanics

• Proven experience working closely with editorial or content-heavy teams

• Comfortable managing multiple stakeholders and teams without direct revenue P&L

• Operator mindset with strong brand judgment and execution discipline

Why Join Us?

• Be part of the frontline of India’s startup ecosystem.

• Own and shape one of the most influential startup brands in India.

• Collaborate with some of the sharpest minds across media, SaaS, and community.

• Opportunity to lead brand thinking across multiple verticals (media, subscription, SaaS, education, events).