At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.
The Senior Brand Manager Zambia is the in-market marketing lead accountable for translating regional brand strategy into a distinctive, locally relevant market plan that strengthens brand and business performance. The role leads the market's end-to-end marketing strategy, execution, optimization and Local Store Marketing (LSM) agenda.
The role operates as a senior system influencer across RSC and local market leadership, Operations, Area Coaches, RGMs and cross-functional teams, using consumer, commercial, cultural and competitive insight to align priorities, accelerate decisions and deliver high-quality marketing execution across the market.
Communication Required: Marketing Director, RoSSA Marketing Team, Marketing Excellence, Digital, Insights, NPD/Innovation, Operations, Commercial Finance, Supply Chain, Development and other regional functional partners.
Zambia leadership, Area Coaches, RGMs and restaurant teams; creative and media agencies; research, production and activation partners; and commercial partners.
The role is expected to influence without relying on formal authority: creating alignment around the market growth agenda, challenging constructively, establishing clear owners and actions, and maintaining a disciplined weekly commercial rhythm across the system.
Problem Solving & Analysis: Own and drive the Zambia marketing and commercial agenda, balancing near-term business priorities with sustainable brand building and longer-term market development.
Use consumer, brand, commercial, competitive and restaurant-level insights to diagnose performance, identify opportunities and recommend actions that improve marketing effectiveness.
Translate national strategy into locally relevant action, taking account of market, trade-area and consumer dynamics while maintaining brand consistency.
Embed a disciplined approach to testing, learning and continuous optimization, with clear objectives and success measures.
Navigate ambiguity and competing stakeholder priorities, proactively resolving barriers across Marketing, Operations, Finance, Supply Chain and franchisee teams while protecting brand standards, commercial discipline, execution quality and pace.
Judgement & Decision Making: Recommends the Zambia annual brand and marketing plan, campaign strategy, media allocation, pricing/promotion, partnerships, menu/innovation priorities and investment choices to the Marketing Director and relevant franchisee leadership, supported by consumer and commercial insight.
Has decision authority for day-to-day execution and optimization of approved plans, agency leadership, LSM prioritization, project sequencing and deployment within agreed budgets and strategic guardrails.
Makes implementation decisions with Operations, Area Coaches and RGMs to strengthen local execution and marketing effectiveness based on agreed objectives and performance criteria.
Constructively challenges stakeholders where required to protect brand and business outcomes and escalates material strategy, investment, pricing or brand-risk decisions through the agreed governance process.
Innovation: Lead Zambia brand, product, partnership and innovation workstreams from opportunity identification through development, launch and evaluation.
Use local consumer, cultural, competitive and market insight to identify Zambia-relevant opportunities across the marketing mix while remaining aligned with regional brand strategy.
Champion a culture of experimentation, learning and continuous improvement, applying insights to strengthen future activity.
Identify and apply relevant regional and international best practice.
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more.
What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
