Diageo

Senior Brand Manager - Rum

Diageo  •  Budapest, HU (Onsite)  •  4 hours ago
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Job Description

Job Title: Senior Brand Manager - Rum

Location: Budapest

Contract terms: Permanent

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Role

Purpose of the Role

The Senior Brand Manager bridges Global brand strategy, Regional priorities, and local market needs to drive sustainable growth across the EEME region. Through strategic leadership and influencing distributor partners, the role translates brand and portfolio objectives into impactful market actions, ensuring strong commercial and brand performance.

Top Accountabilities

  • Lead the growth agenda for assigned strategic brands, translating Global and Regional priorities into market growth opportunities.
  • Develop consumer-led brand strategies that drive recruitment, premiumisation, penetration and long-term brand equity.
  • Influence and challenge distributor partners to deliver high-quality marketing execution, investment decisions and business performance.
  • Partner cross-functionally with Commercial, Customer Marketing, RGM, Finance and Insights teams to align brand and commercial priorities.
  • Shape investment allocation and continuously optimize marketing effectiveness based on performance and business outcomes.
  • Build strong relationships with Global, Regional and distributor stakeholders to drive alignment and sustainable growth across markets.

About You

  • Degree in Marketing, Business or a related field.
  • 6-8+ years of experience in Marketing, Commercial or FMCG environments.
  • Proven track record of driving brand growth and delivering commercial results.
  • Experience leading brands, portfolios or complex multi-market initiatives.
  • Strong consumer, cultural and commercial acumen, with the ability to turn insights into action.
  • Experience managing marketing investments and evaluating effectiveness and ROI.
  • Strong stakeholder management and cross-functional leadership skills.
  • Ability to influence senior stakeholders, distributors and agency partners in a matrix environment.
  • Strong digital, data and AI literacy, with a passion for applying new capabilities to drive marketing effectiveness.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :Regular

Primary Location:Budapest

Additional Locations :

Job Posting Start Date : 2026-09-04

Diageo

About Diageo

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.

With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.

To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
London, GB
Year Founded
Unknown
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